Friday 24 April 2015, Amsterdam
The report recognizes the following companies as the key players in the Global Social CRM Software Market: Jive Software Inc., Lithium Technologies Inc., Oracle Corp. and Salesforce.com Inc.
Other Prominent Vendors in the market are: Artesian Solutions, Attensity Group, Bazaarvoice, Demand Media, Kana Software, QuestBack and Visible Technologies.
The report said: “The emergence of social networks across organizations is one of the major trends witnessed in the market. CRM vendors and organizations consider social networks an important platform to provide CRM offerings. Social CRM applications help customers engage in meaningful conversation, benefiting both the company and the customers.”
According to the report, increased demand for social CRM from the SME sector is one of the major drivers in this market. Social CRM software is a contemporary way to help SMEs increase their revenue, improve customer service and satisfaction, and reduce the cost of acquiring customers through social media.
Further, the report states that one of the major challenges for this market is the issues regarding integration with other enterprise applications. The SaaS-based CRM software needs to be integrated with the other software used in an organization.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.