Thursday 23 April 2015, Amsterdam
The report recognizes the following companies as the key players in the CRM Market in China: Microsoft Corp., Oracle Corp., Salesforce.com Inc. and SAP AG
Other Prominent Vendors in the market are: 800App CRM, Amdocs, Aplicor, AsiaInfo-Linkage, Kingdee International Software, Neusoft, Shanghai Bokesoft Information, SugarCRM and Zoho.
The report said: “One of the major trends in the market is increased demand for marketing automation. Marketing automation refers to automation of internal marketing processes. A marketing automation system helps and increases the marketer's ability for delivering relevant information to the right person at the right time through a correct channel.”
According to the report, one of the major drivers of the market is increased adoption across on-demand software sub-segments. Advantages of quick deployment and simplicity of configuration for sales administrators make it an attractive substitute for on-premise solutions. On-demand solutions make it easier for firms to obtain new modules, sites, and functionalities because they just need to activate new logins or features.
Further, the report states that Fragmented implementations of the CRM system are one of the major challenges confronting the market, which results in financial losses to the organization. In addition, poor usability of the system could lead to fragmented implementation that may affect processes.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.