Thursday 23 April 2015, Amsterdam
The report recognizes the following companies as the key players in the Global Cloud Analytics Market: Hewlett-Packard Co. (HP), IBM Corp., Microsoft Corp., Oracle Corp. and SAP AG
Other Prominent Vendors in the market are: Actuate, Adaptive Insights, BIME, Birst, Cloud9 Analytics, Exafort, GoodData, Google, Host Analytics, Indicee, Infor, Informatica, Information Builders, Jaspersoft, Kognitio, MicroStrategy, Newvem, Panorama Software, PivotLink, Qlik Technologies, Rackspace Hosting, Razorsight, SAS Institute, Tableau Software, Teradata, TIBCO Software and VMware
The report said: “Increased growth and adoption of Big Data is one of the major trends in the market. Big Data has gained more focus because of the massive growth of structured and unstructured data. Cloud analytics deals with the management of unorganized data, which helps organizations access important data and make timely decisions regarding their business.”
According to the report, increased adoption of data analytics is one of the major drivers in this market. Many organizations are adopting data analytics to understand consumption patterns, customer acquisition, and various other factors to increase revenue, save costs, and maintain customer loyalty.
Further, the report states that one of the major challenges in the market is data security concerns. Cloud analytics uses data from various databases and integrates them to predict patterns in an organization. Thus, there are chances of critical data leakage that can adversely affect an organization.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.