Virtual Video Channels Realize 8-year Cagr of 51.8%; 2014 Audiences to View 9.2% in Equivalent Tv Hours, Says the New Study on ASDReports

Wednesday 25 March 2015, Amsterdam

Market Research Report Press Release Audiences self-selecting into personal preference video through multiple device access points will watch 47.8 billion hours of programming in 2014, or 9.2% in equivalent TV viewing time, according to a publisher, site, aggregator and hosted network library share analytics report now available on ASDReports.

The report, Virtual Video Viewing 2014 – 2017: User Demand and Exhibition Transition, builds out multi-year forecasts, methodically plumbing exclusive databases spanning years 1999 – 2013 to plot a series of sine waves that reveal adoption trends and inform predictive analytics models.  
The period 2005 – 2013 includes the advent and ascendance of UGC’s virtual channel, and displays a combined CAGR of 51.8%.

Annual viewing includes professionally published and maintained destinations plus their syndication partners, as well as UGC hosting platforms and social environments, the latter generating the vast majority of choice-based viewing (84%), the former capturing the largest unique audience by far (a 2013 increase of 19.6% vs. 6%).
Viewing tallied across all destinations and outlets is expected to rise 14.1% in 2014, delivering well over 1.27 billion gigabytes of related media traffic and leads off a 2014 – 2017 demand CAGR of 9.5%.

While overall viewing growth is moderating in aggregate, indicative of a larger, diverse, maturing and synchronizing video marketplace, publisher libraries populated with multiple content categories are transforming, impelling stepped up monetization efforts.  
Professionally managed television-centric video (including broadcast and cable  networks examined from 1999 – 2013) shows a CAGR of 68.3%, and now leads all other categories, including news (49.9%), movies (48.3%) sports (46.7%), music (-22% CAGR 2009 – 2013), and entertainment/kids (61.5%).

Publishers and their brand partners have responded. Ad supported premium content monetized with in-stream video shows an insertion frequency of 1.12 avails per content play, driving a 41% increase in 2013/2014 inventory.  
Even so, non-linear video spend is emergent. An hour-per-hour dollar analysis shows the virtual channel is undervalued compared to its linear counterpart by 44.1%.
Virtual Video Viewing 2014 - 2017: User Demand and Exhibition Transition

Virtual Video Viewing 2014 - 2017: User Demand and Exhibition Transition

Publish date : March 2015
Report code : ASDR-186349
Pages :

ASDReports.com Media contact: S. Koopman - Marketing and Communications

ASDReports.com / ASDMedia BV - Veemkade 356 - 1019HD Amsterdam - The Netherlands
P : +31(0)20 486 1286 - F : +31(0)20 486 0216 - E : stefan.koopman@asdreports.com

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