Wednesday 8 April 2015, Amsterdam
The new report recognizes the following companies as the key players in the Global e-reader Market: Amazon.com Inc., Barnes & Noble Inc., Kobo Inc. and Sony Electronics Inc.
Other Prominent Vendors in the market are: Apple, ASUS, Google and Hanvon.
Commenting on the report, an analyst from the report's team said: “The gradually spreading awareness of e-readers and the demand for application-specific devices are key emerging trends for e-readers globally. The penetration of the internet has provided global transparency to its users, updating them with information on the launch of new devices such as e-readers.”
According to the report, one of the key factors driving the growth of the market is the increase in e-learning programs from reputable universities, which has led to growth in demand for e-readers from people across the world. The rapid digitization of books and reading materials in the Education industry and the corporate world has led to demand for e-readers.
Further, the report states that one of the key challenges in this market is the increased penetration of smartphones and tablets. The rapid penetration of these devices in the emerging markets is overshadowing the adoption of e-readers.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.