Wednesday 8 April 2015, Amsterdam
The new report recognizes the following companies as the key players in the Global Gamification Market: Badgeville Inc., Bunchball Inc., Gigya Inc. and Pug Pharm Inc.
Other Prominent Vendors in the market are: BigDoor Media, Captain Up, Conteneo, Crowd Twist, Enterprise Gamification, Gamify, IActionable, Leaderboarded, NextBee and PunchTab.
Commenting on the report, an analyst from the report's team said: “The increased importance of social media is one of the major trends upcoming in the market. The market is witnessing the integration of social networks with gamification applications, which support the growth of the Global Gamification market.”
According to the report, one of the major drivers of market growth is the need to improve customer interaction. To implement competitive strategies and reduce cycle time, customer interaction is important for the growth of the market.
Further, the report states that one of the major challenges that hinder the market growth is the difficulty in selecting the right solution. Gamification techniques are only helpful if they are properly customized according to a customer's requirements.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.