Tuesday 31 March 2015, Amsterdam
The new report recognizes the following companies as the key players in the Enterprise Indoor LBS Market in US: Apple Inc., Google Inc., HERE, Micello Inc., Shopkick Inc. and TeleCommunication Systems Inc.
Other Prominent Vendors in the market are: Broadcom, FastMall.com, Follow Mee GPS Tracker, Indoo.rs, Path Intelligence, Sensewhere, Skyhook Wireless, Sonic Notify and Walkbase.
Commenting on the report, an analyst from the report's team said: “The increasing popularity of context-aware computing and start-ups driving the innovation are some emerging trends in this market. Context-aware computing allows the application and the users to be aware of the user location data in relation to the position of real-world objects.”
According to the report, one of the key drivers in this market is the increased adoption of LBS for its cost-effectiveness. Indoor LBS comes with very low implementation costs and zero uncertainty. Because customers are delivered content based on data gathered and analyzed from their own location information, the success of the campaign is ensured in a cost-effective manner.
Further, the report states that one of the key challenges that the market faces is security and privacy concerns. As most of the LBS solutions are hosted on open platforms to make computing simple and allow easy sharing of information, the security of customers' data poses a serious concern.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.