Wednesday 25 March 2015, Amsterdam
the report recognizes the following companies as the key players in the Mobile Indoor LBS market in North America: Apple Inc., Google Inc., HERE (Nokia Corp.), Micello Inc., Rogers Communications Inc. and Shopkick Inc.
Other Prominent Vendors in the market are: aisle411, Broadcom , Cisco Systems , CommScope Holding Company , Ericsson , FastMall.com, Follow Me Api, GloPos, IndoorAtlas , Meijer Find It App (Meijer), Meridian Apps , Microsoft , Navizon , NearbyNow , NextNav , Pole Star, Qualcomm Atheros, Sensewhere, Skyhook Wireless, Sonic Notify, Spirent Communications STMicroelectronics , Teldio and WirelessWERX,
The report said: “One of the emerging trends in this market is the increased adoption of indoor location based services for public safety. Several government agencies in the US use outdoor LBS solutions to track and monitor people while providing emergency services. Since many emergency calls come from indoor locations, government agencies are adopting indoor LBS to track the exact locations of callers.”
According to the report, one of the main drivers in this market is the increased usage of mobile indoor LBS by consumers. In addition, more than 85 percent of mobile data in North America is generated indoors. Advancements in positioning technology and survey methodology have enabled the easy determination of the location of a smart device.
Further, the report states that one of the major challenges in this market is the determination of the location in indoor environments. In an indoor environment, there is a need for high accuracy in determining the location of the user.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.