Wednesday 11 March 2015, Amsterdam
The new report recognizes the following companies as the key players in the Smartphone Market in China: Coolpad Corp., Huawei Technologies Co. Ltd., Lenovo Group Ltd. and Samsung Electronics Co. Ltd.
Other Prominent Vendors in the market are: ZTE, Apple, K-Touch, Gionee, HTC and OPPO.
Commenting on the report, an analyst from the report's team said: “One of the prominent trends emerging in the market is the increase in people's purchasing power. China has witnessed an increase in purchasing power and disposable incomes, thus enabling customers to purchase high-end products that include electronic devices.”
According to the report, one of the major drivers in the market is the increase in popularity of 3G technology that allows access to the internet at a faster speed. Increased usage of smartphones for video streaming, internet surfing, m-commerce, and social networking activities are some of the key factors influencing the adoption of smartphones in the country.
Further, the report states that one of the key challenges hindering market growth is the increase in global and local competition. The availability of low-cost resources for smartphone manufacturing in China has meant many local vendors dominate the market. As a result, competition among vendors in the market has intensified and this is expected to increase further with market growth.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.