Friday 9 January 2015, Amsterdam
The report, now available on ASDReports, "Customer Analytics Market by Solution (Data Management/ ETL, Analytical Tools/ Modules, Voice of Customer, Social Media Analytical Tools, Web Analytical Tools, Dashboard and Reporting) - Global Forecasts and Analysis (2014 - 2019)", defines and segments the market on the basis of solutions, services, deployment types, organization size and verticals with in-depth analysis and forecasting of market size. It also identifies drivers and restraints for this market with insights on trends, opportunities, and challenges.
Customer analytics has now evolved as a complete to answer the needs of today’s competitive marketing environment. Most of the organization toady targets the online users to gather the needful information about the customer online behavior. The customer analytics helps the business to dynamically consolidate the customer interaction data which is gathered via multiple touch points into abstract groups or clusters so that the evolving trends and patterns could be straightforwardly recognized. These insights are derived from interactions stirring over diverse channels such as web, call center, mobile, mails, campaigns and many more.
The new report has broadly segmented the customer analytics market by solutions such as data management/ extract, transform and load (ETL), analytical tools/ modules, social media analytical tools, voice of customer (VOC), web analytical tools, and dashboard and reporting. The customer analytics market is also segmented on the basis of verticals such as banking, financial service and insurance (BFSI), wholesale and retail, telecommunication and IT, healthcare, utilities, transportation and logistics, travel and hospitality, media and entertainment, manufacturing and other verticals (include real estate sector, oil and gas sector and energy sector). And also by regions: North America (NA), Europe (EU), Asia Pacific (APAC), Middle East and Africa (MEA), and Latin America (LA).
The customer analytics market is expected to grow at a rapid pace in the regional market of NA. APAC is expected to show a potential growth terms of highest compound annual growth rate (CAGR) for overall forecasted period due to the technological advancement and increasing e-commerce trend. Currently, MEA and LA markets are in introductory phase of customer analytics hence could be the best market for investment for next five years.
MarketsandMarkets forecasts the customer analytics market to grow from $1,623.2 million in 2014 to $4,054.9 million by 2019. In terms of regions, North America and Europe are expected to be the biggest markets in terms of revenue contribution, while Asia-Pacific, Middle East and Africa, and Latin America are expected to experience increased market traction, during the forecast period.
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