Wednesday 7 January 2015, Amsterdam
In less than five years the global OTT media delivery market has dramatically changed the way in which the global population communicates and consumes media; creating a disruptive effect in the operations of all telecommunication providers and the global media industry.
The report expects the factors behind the growth in both revenues and subscribers for this global market to spread to the rest of the global population, motivating a strong growth in the OTT media delivery services in the next five years. The report has calculated that OTT media delivery services revenues will reach $51.38bn in 2014.
However, not all the submarkets inside the global OTT media delivery industry will grow at the same rate. To illustrate, the most important global submarkets are expected to be the VoD and gaming submarkets, which are expected to create the large majority of global revenues. Similarly, the North American and Asia Pacific regions are expected to obtain the largest share of revenues, and to enjoy the fastest growth due to the specific factors in each of these two regional markets.
Contrastingly, the Latin American and Middle East & Africa regions are not expected to produce sizeable revenues or subscriber numbers due to harmful factors such lack of infrastructure, low smartphone penetration and smaller purchasing power.
The development of this global market has been changing customers’ consumption patterns and behaviours; generating large benefits for consumers as they are now enjoying better services at lower costs. This is why consumers are shifting towards OTT providers, which is leading to decreasing revenues and an increasing need for faster and more reliable data connections. In response to these global developments, the report expects incumbent operators to struggle at competing directly with OTT providers. This is why telcos are placing pressure on regulators in order to create barriers against OTT providers.
On the contrary, more forward looking telcos understand the importance of embracing OTT providers and cooperating with these disruptors. This way, incumbents can improve their service offerings and stop the erosion of ARPU. Nonetheless, Operators in the most developed markets will be able to compete directly with OTT providers by offering VoLTE as a winning formula to increase ARPU and restore their lost market share.
In general, the global OTT media delivery market is expected to maintain its growth and to radically change the consumption of different types of media around the world, increasing the welfare of consumers as they obtain most of the benefits from this market. Nonetheless, telecommunication companies are also expect to change their behaviour, using their competitive advantage in order to benefit from the global OTT services and to avoid being used as a dumb pipeline only.
This new report presents in-depth analysis of the fastest growing OTT markets and regions based upon the latest information and expected changes on the global market, the most recent changes in regulations and the largest opportunities for OTT media delivery service providers in different industries.
Over The Top (OTT) Media Delivery Services Market 2014-2019: Strategies for Global Audio, Message, Voice, Gaming & Video on Demand (VoD) report analyses the prospects for this market globally and regionally. Our forecast is based on the expected number of global revenues from the global OTT media delivery market, obtained by calculating each submarket and regional market with their own set of drivers and barriers to entry. The products and strategies of 10 leading OTT media delivery service companies are described and assessed. This report contains 98 unique charts, figures, and tables that quantify and qualify this market, with complete regional segmentation for each OTT media delivery submarkets. Additionally, this report has an elaborated number of chapters focused on OTT voice/message providers, the consequence of OTT providers for the global telecoms market and how telcos are expected to respond to these disruptive competitors (including an introduction to VoLTE and traffic management techniques).
The 156 page report contains
98 tables, charts and graphs that add visual analysis in order to explain developing trends, drivers and restraints within the Global OTT media delivery market. The report provides:
Critical analysis of the OTT media delivery market by segmenting it into four submarkets and the five most important regions
Analysis of each of the four submarkets globally and subdivided within each region., their technology, their benefits and disadvantages to consumers and to the overall industry
Overview of the role of OTT providers in the dramatic change in the telecoms industry
Evaluation of the main drivers of global OTT services
Global forecast for the OTT media delivery market, its 4 submarkets and 5 regional markets:
Global forecast of the OTT voice/message subscriptions and revenues, with specific focus on the 5 most important providers
Global forecast of the global and regional revenues in the VoD submarket, with specific focus on North America, Asia Pacific and an evaluation of Netflix.
2014-2019 forecast of the revenues coming from global OTT music consumption services, with an emphasis in the US market.
Global forecast of the OTT gaming industry in the next five years and the consequences for the global video games market.
The Over The Top (OTT) Media Delivery Services Market 2014-2019; Strategies for Global Audio, Message, Voice, Gaming & Video on Demand (VoD) report will be of value to companies evaluating the possibility of invest in the telecommunication industry, current and future telecommunication firms, professional services, Triple play providers, Mobile Network Operators, Internet Service providers, mobile device industries and regulatory bodies looking to create sustainable telecommunications market as well as companies and research centres who wish to broaden their knowledge on disrupting technologies.
Additionally, the importance of mCommerce and the increasing spending on mobile marketing require all marketing executives to understand the latest trends in the OTT industry and the main providers of mobile social networking.