Vicco Labs’ launches its Cosmetic Products in EPL’s Sustainable Platina Tube Packaging

Tuesday 16 November 2021, MUMBAI, India,

Vicco laboratories and EPL have jointly worked to convert the turmeric range of products to 100% recyclable packaging by adapting APR, USA approved Platina tubes

EPL Limited, an Indian multinational company in the business of manufacturing laminated plastic tubes, today announced a significant conversion of a leading brand partner Vicco Labs, to 100% recyclable packaging. Vicco labs and EPL have jointly converted Vicco's 'Turmeric' range of products to recyclable Platina tubes.

Platina 250, 300 & 350 Lamitubes have recognition by the Association of Plastic Recyclers (APR), USA, like meeting or exceeding the strict APR HDPE critical guidance criteria on recyclability.

Both Vicco Labs and EPL teams have worked together to test and ensure quality protocols will meet before the product's launch in the market. Vicco is one of the early movers to recyclable tube format, which aligns with its vision to convert to recyclable packaging. This product set has converted Vicco Turmeric Skin Cream, Vicco Turmeric Aloe Vera Skin Cream, Vicco Turmeric WSO Cream, and Vicco Turmeric Face Wash range to recyclable packaging. It is now available in Modern Trade, E-Commerce Platforms & Traditional Trade platforms.

During the occasion of this launch, the Director of Vicco Labs Pvt Ltd, Mr. Deep Pendharkar said, "We are happy to lead the sustainability agenda and convert to recyclable packaging. This step is a way forward to achieving our sustainability commitments. EPL remains our partner of choice for innovative and sustainable tube packaging."

On the occasion of this milestone, EPL's President, AMESA, Mr. Deepak Ganjoo, said, "We are delighted to partner with Vicco labs in this achievement and help them meet their sustainability commitments. EPL has been leading the pack in sustainable innovations, and we will continue to support leading brands in launching products in recyclable tube packaging. This is in line with our commitment towards sustainable environment."

The Platina tubes, after use, can be recycled in the dominant Code 2 plastic stream used across the globe for recycling milk cans, juice bottles, etc. Platina tubes are not only 100 % recyclable, but they also enable a reduction in plastic usage through downgauging, helping leading FMCG brands in meeting their sustainability commitments.

With an increased focus on sustainability, EPL is working with several FMCG brands in India and globally to help them launch their products in recyclable tube packaging.

Source: Vicco Labs ( original url )

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