Tuesday 27 October 2015, Amsterdam
The report, now available on ASDReports, recognizes the following companies as the key players in the Digital Terrestrial Transmission Market in the US: CBS, Fox, NBCUniversal, Time Warner Cable and Viacom
Other Prominent Vendors in the market are: American Broadcasting, Azteca, PBS, Telemundo, the CW, and the Walt Disney.
Commenting on the report, an analyst said: “The evolution of pick-and-pay services is a trend in the market. Pick-and-pay services enable customers to select and pay for only those channels they are interested in watching and therefore subscribing to. Many vendors in this market are likely to implement the pick-and-pay strategy, freeing customers from traditional bundled services. This would enable vendors to stabilize the high subscriber churn rate caused by OTT services.”
According to the report, increased bundling of services is a driver for the market. Vendors across the globe are bundling on-demand content, data/video/voice services, and advanced services, such as multi-screen video delivery, to be able to offer a better value proposition to their customers. Bundling services are more cost-effective for customers as they do not have to pay separately for each service provided.
Further, the report states that intense competition is a major challenge faced by vendors in the market.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
ASDReports.com Media contact: S. Koopman -
Marketing and Communications
ASDReports.com / ASDMedia BV - Veemkade 356 - 1019HD Amsterdam - The Netherlands
P : +31(0)20 486 1286 - F : +31(0)20 486 0216 - E : firstname.lastname@example.org
back to News