The Key Players in Pay TV Market in the US 2015-2019, According to a New Study on ASDReports

Monday 21 September 2015, Amsterdam

Market Research Report Press Release The report, now available on ASDReports, recognizes the following companies as the key players in the Pay TV Market in the US: AT&T, Comcast, Cox Communications, DISH Network, Sky and Verizon Communications

Other Prominent Vendors in the market are: Am?rica M?vil, Bell Canada, Cablevision, Charter Communications, KPN, Liberty Global, SK Telecom, SureWest Communications and Telef?nica

Commenting on the report, an analyst said: “Pick-and-pay services allow customers to select and pay for only those channels that they are interested in watching. Many vendors are likely to implement the pick-and-pay strategy to free customers from traditional bundled services, reducing subscriber churn rate. However, the pick-and-pay strategy could mean the end of less popular channels along with the advertising revenue those channels earn for vendors.”

According to the report, the high adoption of mobile devices and increased Internet penetration in the US is leading to significant growth of the mobile TV segment. A major reason for this growth can be attributed to subscribers being able to watch their favorite TV shows from any location.

Further, the report states that a major challenge impacting vendors is the inevitable leakage of revenue due to piracy issues, this includes downloading recorded TV content by torrents.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
Pay TV Market in the US 2015-2019

Pay TV Market in the US 2015-2019

Publish date : September 2015
Report code : ASDR-218837
Pages : 52 Media contact: S. Koopman - Marketing and Communications / ASDMedia BV - Veemkade 356 - 1019HD Amsterdam - The Netherlands
P : +31(0)20 486 1286 - F : +31(0)20 486 0216 - E :

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