Monday 21 September 2015, Amsterdam
The report, now available on ASDReports, recognizes the following companies as the key players in the Global In-app Advertising Market: Chartboost, Flurry, Inmobi, Millennial media and Mopub
Other Prominent Vendors in the market are: Byyd, Fiksu, Google, iAd, Kiip, Matomy Media, Mobile Network, MobPartner, OfferPal Media, PubMatic, RevMob and Science
Commenting on the report, an analyst said: “Mobile app install ads are promoted through social networking websites such as Facebook and LinkedIn. A large number of individuals socialize on these networking websites on an everyday basis, which offers a platform for marketers to promote their apps through these mediums. The US is a leading contributor, which generated a revenue of $3.41 billion in 2014 through mobile app install ads. This share is likely to double during the forecast period because of the increase in time spent on digital media by the US population.”
According to the report, the number of smartphones shipped worldwide in 2014 was 1.22 billion units. This number is likely to increase exponentially during the forecast period. Therefore, high adoption of smartphones and tablets provides a platform for mobile advertising agencies to reach the target customers through mobile apps, supporting the growth of the global in-app advertising market.
Further, the report states that social media advertising and online advertising are gaining high popularity because of the effectiveness of word of mouth marketing, posing a high threat to the in-app advertising market.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
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