Tuesday 14 July 2015, Amsterdam
The report, now available on ASDReports, recognizes the following companies as the key players in the Global Business Analytics Market: IBM, Microsoft, Oracle and SAP
Other Prominent Vendors in the market are: Actuate, Adaptive Planning, Bime, Birst, Cloud9 Analytics, Gooddata, Host Analytics, Indicee (D&B), Infor Global Solutions, Jaspersoft, Microstrategy, SAS Institute, Tableau Software, Teradata, TIBCO Software and VMware
Commenting on the report, an analyst said: “Advanced analytics helps organizations gain insights into consumer behavior from structured data. This helps organizations enhance their operational capabilities. They also help enterprises formulate customer-driven marketing strategies through advertisements. Organizations have also started using predictive and content analytics for developing insights into customer behavior.”
According to the report, as organizations are diversifying and expanding globally, the need to correlate data with geography and map it to enhance insights into the data is increasing. Location analytics (mapping and geographical intelligence) offers this contextual insight, which is not possible with tables and charts. This can help improve collaboration between organizations and communication within.
Further, the report states that there is a dearth of trained professionals in the market.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.