Monday 29 June 2015, Amsterdam
The report recognizes the following companies as the key players in the Global Hearing Aids Market: GN Store Nord A/S, Sonova Holding AG and William Demant Holdings AG (WDH)
Other Prominent Vendors in the market are: Amplifon, Amplisound, Audina, Cochlear, Elkon, Med-El, Rayovac MicroPower Batteries, Rion, SeboTek Hearing Systems, Siemens, Starkey, Sonovation and Widex
Commenting on the report, an analyst said: “The availability of more appealing, comfortable, efficient, and less stigmatic neck worn hearing aids in the market is increasing. Vendors differentiate their new products in terms of designs, shapes, and connectivity. These innovative devices enhance hearing and also allow the user to stay connected to devices such as an MP3 player, television, and smartphone.”
According to the report, the prevalence of hearing loss among adults aged above 65 is considered to be five times higher than those aged below 65. As a person ages, the hair cells in the ear get damaged. This factor and other age-related disorders lead to hearing loss in most of the elderly individuals. The rising aged population with impaired hearing is driving the market globally.
Further, the report states that people with hearing impairment avoid using expensive hearing aids that have unknown levels of advantage, or the benefits provided are less than the product cost. These individuals prefer devices that offer hearing assistance to their daily lifestyle and are discreet in appearance.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.