Dependability on electronic devices has become our second nature and the power to interact with these devices is provided by “Software”. On a broad perspective, software can be of two types, namely, system software and application software. System software is responsible for managing hardware components of a device and application software helps to perform specific tasks. Operating system and device driver are system software, whereas word processor, image viewer, media player, and among others are examples of application software.
Software is used by both enterprises and consumer segments, and they exist in every operation of an enterprise. Software are increasingly used across Enterprise Resource Planning, Customer Relationship Management, Digital marketing and Business Intelligence & Analytics to simplify and optimize functions.
Consumers are depending on software for their daily life routine such as communication, shopping, social connections, entertainment, and among others. Recent developments in mobile technology have allowed the software market to enter into the world of smartphones, smart wears and smart TV. Apple iOS and Android are the biggest competitors in the smart technologies market.
Microsoft, Oracle, IBM, SAP, Symantec, VMware and Salesforce are some of the key players in the enterprise market, whereas Apple, Google, Amazon and Facebook are some of the competitors in the consumer market.
Government organizations, healthcare and defense industries have also shown promising inclination towards software to organize and simplify their operations.
The software market is changing rapidly and new technologies such as Internet of Things (IoT) and cloud computing have been key drivers for this change. Today, software is being deployed from the cloud through internet known has Software as a service (SaaS), which can be a game changer for software industry
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