“Sustainability in the Global Defense Industry 2013-2014: Trends and Opportunities, Budgets, Defense Industry Procurement, and Marketing Initiatives” is a new report that analyzes what sustainability means to the global defense industry and how it is being implemented. Furthermore, this report grants access to the opinions and strategies of business decision makers and competitors, and examines their actions surrounding sustainable procurement practices and marketing green initiatives. Additionally, this report also presents comparative analysis between four years of survey results (wherever applicable).This report provides a comprehensive account of how executives in the global defense industry perceive sustainability and also explores the key drivers and challenges of sustainability management. Furthermore, this report attempts to forecast the change in demand for various sustainable products and services in different markets across the globe. The report provides access to information categorized by region, company type, and sizes.
Introduction and Landscape
Why was the report written?
This report is a result of responses derived from SDI’s exclusive B2B panel of senior decision making respondents and helps in understanding the implementation of sustainability in the industry and its impact on business. It also includes analysis of responses from senior stakeholders, including detailed segmentation, which helps the reader to make well-informed business decisions. Additionally, this report also presents comparative analysis between four years of survey results (wherever applicable).The high number of responses from C-level or equivalents ensures optimum credibility and is responsible for accurate snapshots of the industry’s best sustainability practices.
What is the current market landscape and what is changing?
Overall, 79% of buyer respondents identified ’technical expertise’ to be a highly important pre-requisite for the implementation of sustainability, and 68% preferred to ’focus on long term goal achievements’.
What are the key drivers behind recent market changes?
’Cost savings and operational efficiency’ and ’staying ahead of technological developments’ were indicated by 58% of buyer respondents each as the key drivers of sustainability.
What makes this report unique and essential to read?
“Sustainability in the Global Defense Industry 2013-2014: Trends and Opportunities, Budgets, Defense Industry Procurement, and Marketing Initiatives” is a new report by Strategic Defense Intelligence that analyzes what sustainability means to the global defense industry and how it is being implemented. Furthermore, this report grants access to the opinions and strategies of business decision makers and competitors, and examines their actions surrounding sustainable procurement practices and marketing green initiatives. Additionally, this report also presents comparative analysis between four years of survey results (wherever applicable).
Key Features and Benefits
To identify the most prominent and universally accepted indices or practices used for measuring and monitoring sustainability implementation.
To understand the specific cost saving targets to be achieved when implementing sustainability.
Identify the leading concerns faced by companies in the effective implementation of sustainable measures.
Develop effective procurement strategies by identifying how sustainability procurement budgets are changing and what will be the key focus areas of projected expenditure.
Identify the specific marketing strategies and channels companies use to promote green credentials.
Key Market Issues
Overall, 56% of respondents indicated that ’adopting video-conferencing’ is a key energy efficiency measure which has been implemented by them. In addition, ’staff education on energy management’, use of ’energy efficient facilities or control systems’ and ’set definite goals for savings’ are the other most implemented energy efficiency measures, as noted by 47%, 46% and 41% of respondents respectively.
As per the survey results, 63% of buyer respondents consider ’recycling’ to be the most prominent practice for waste management, while ’CCTV drain and manhole surveying’ and ’chemical tracking system’ are notified as other widely accepted practices, as indicated by 42% and 37% of respondents respectively.
In total, 56% and 53% of respondents from defense organizations consider ’materials which improve efficiency’ and ’materials which reduce fuel consumption’ as the most important attributes when considering green products and services.
On average, buyer sustainability management budgets are expected to rise by 3.2% over the next 12 months, compared to an expected increase of 7.3% in 2012, 7% in 2011 and 6.8% in 2010.
Respondents from defense organizations consider the ’reduction of energy consumption’, ’effective minimization of water consumption’ and ’recyclable or reusable product components’ to be the critical factors for supplier selection.
In total, 53% of respondents each from the buyers’ industry consider ’quality and durability’ and ’renewable energy technologies’ as important procurement practices to be implemented in 2013-2014 respectively.
’Corporate or brand websites’ and ’email and newsletters’ are highlighted as the most important marketing channels by 46% and 39% of respondents, respectively, from defense contractors. Moreover, 32% and 29% of respondents consider ’public relations’ and ’conferences and events’, respectively, among important marketing channels.
Overall, 46% and 57% of respondents from defense contractors and other service providers identified ’efficiency and cost effectiveness’ as the most important driver of green marketing.
According to the SDI survey, ’energy efficient facilities’, ’alternative fuels’ and ’ceramic matrix composites’ are identified as the products and services that are most expected to see an increase in demand from defense organizations respectively.
Survey results reveal that 35% and 28% of respondents from other service providers and defense contractors highlighted strategy to ’explain cost-benefit of sustainability to clients’ as one of the important step used for marketing of green credentials.