|Feb 2010||120||Strategic Defense Intelligence||ASDR-6526|
Competing For Share Of Global Military Ground Forces Industry Spend In 2010-2011” is a new report published by ICD Research that analyzes how defense contractors' media spend, marketing and sales strategies & practices and business planning will be shaped in 2010 to 2011. In an uncertain economic climate this report gives you access to the media channel spending outlooks, media budgets, marketing agency selection criteria, business challenges and sales tactics of leading suppliers to government defense ministries and departments. The report also identifies defense companies future growth, M&A and investment expectations. The research is based on an extensive survey of senior and C-level industry executives from our market leading panels.
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