The North America self-tanning products market size is expected to grow from US$ 344.43 million in 2022 to US$ 506.94 million by 2028; it is expected to grow at a CAGR of 6.7% from 2022 to 2028.

Self-tanning products offer a tanned and bronzed look without sun exposure. Direct sun tanning can cause various skin diseases, including skin cancer. Moreover, the ultraviolet (UV) rays of the sun can cause harm to the skin. Therefore, people are increasingly preferring self-tanning or sunless tanning products that provide a desired tanned look. There is a high demand for self-tanning products in North America, especially among women, due to the increasing influence of celebrities and social media trends. Celebrities are embracing various skin tones, which is influencing the buying behavior of consumers. This, in turn, is favoring the growth of the self-tanning products market across North America.

The North America self-tanning products market is segmented into product type, category, and distribution channel. Based on distribution channel, the North America self-tanning products market is segmented into supermarkets & hypermarkets, convenience stores, online retail, and others. The supermarkets & hypermarkets segment held the largest share of the market in 2021, whereas the online retail segment is expected to register the highest CAGR from 2022 to 2028. The e-commerce sector has seen a massive development in recent years due to increased internet and smartphone penetration and convenience offered by online retail channels in shopping a wide range of products of different brands remotely.

Online retail stores offer various products with heavy discounts. Also, consumers can conveniently buy desirable products remotely. Furthermore, home delivery services attract a large group of customers to shop through e-commerce platforms, such as, Walmart, and E-bay. Moreover, these websites offer descriptive product information and user reviews, which helps buyers compare products and make informed decisions. During the COVID-19 pandemic, online retail channels became popular as they offered home delivery services. Owing to all these factors, online retail is one of the fastest-growing distribution channels. According to the Common Thread Collective, survey 25th June 2022, in the US, the distribution of cosmetics retail sales through e-commerce has held the share 86%, where traditional distribution channels held 14%. Hence, developed e-commerce sector, and consumers’ inclination towards e-commerce for purchasing the self-tanning products driving the segment growth.

Based on country, the North America self-tanning products market is segmented into the US, Canada, and Mexico. In 2021, the US accounted for the largest share of the North America self-tanning products market. In North America, the thriving beauty industry is playing a significant role in the consumption of beauty and cosmetic products including self-tanning products. In this region, glowing tan has always been considered desirable and attractive, associated with health, beauty, and fashion. In the region celebrities and beauty experts are endorsing for product promotion and advertising across the region. For instance, on 30th July 2019, Tess Holiday, the plus-size supermodel partnered with celeb spray tanner, and founder of the self-tanner brand, ’Isle of Paradise’. This partnership aimed to cater the demand for products for glowy skin. This has surged cosmetic companies spending on research and development for launching such self-tanning products in the market with long-time effects, thereby attributing the growth of market.

Moreover, owing to the increasing awareness and concern around sun-associated ageing, damage, and skin cancer, North Americans are inclining towards self-tanning products instead of natural tanning. American Cancer Society’s estimates for melanoma Cancer in the United States for 2022, that about 99,780 new melanomas will be diagnosed (about 57,180 in men and 42,600 in women), and about 7,650 people are expected to die of melanoma (about 5,080 men and 2,570 women). Hence, owing to the rising skin associated concerns through sun exposure, there’s an increasing demand for self-tanning cream & lotions, mists, and serums. This factor is driving the growth of self-tanning products industry in North America. The well-established cosmetics & personal care industry in the region is one of the primary factors driving the growth of self-tanning products market. Moreover, there is a growing trend for use of natural, vegan, and organic skin-care products amongst the North Americans which tends to increase the sales of natural and organic self-tanning products. This is further anticipating lucrative opportunities for the growth of self-tanning products market. Additionally, the increasingly acquainted and educated consumer demands healthier, more natural, and less harmful products without compromising results.

Bondi Sands Pty Ltd.; KAO Corp.; PZ Cussons Plc; Supernova UK Pty Ltd.; Epic Etailers, LLC; L’Oreal S.A.; HotHouse Beauty Ltd.; Johnson & Johnson; Coty Inc.; and Edgewell Personal Care Co. are among the major players operating in the North America self-tanning products market. These companies have their presence in the North America, which provides lucrative growth opportunities to them.

The overall North America self-tanning products market has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. Also, multiple primary interviews have been conducted with industry participants to validate the data and gain more analytical insights into the topic. The participants of this process include industry experts such as VPs, business development managers, market intelligence managers, and national sales managers?along with external consultants such as valuation experts, research analysts, and key opinion leaders?specializing in the North America self-tanning products market.