Report Description
Gift card market in 2021 was driven a wide range of factors, which supported growth across retail and corporate segments. The primary factors included growth of ecommerce, increased adoption to incentivize employees working remotely, digital gifting, and initiatives undertaken by government, hospitality, and travel industries to revive growth. Though the gift card market was impacted due to COVID-19, the market is expected to bounce back in the coming quarters, especially in H1 2022.

Gift card industry in New Zealand has done well to withstand the impact of economic slowdown along with negative business and consumer sentiment due to disruption caused by Covid-19 outbreak.

Despite near-term challenges in 2022, medium to long term growth story of gift cards in New Zealand remains strong. The gift card industry in New Zealand is expected to grow steadily in H1 2022 and record a strong growth in H2 2022. The gift card market in the country will reach US$ 1285.8 million by 2026.


Scope

Total Spend on Gifts in New Zealand

  • By Consumer Segment (Retail and Corporate)
  • By Product Categories (13 Segments)
  • By Retail Sectors (7 Segments)



Gift Card Market Size by KPIs across Consumer Segments in New Zealand

  • Gross Load Value
  • Transaction Value
  • Unused Value
  • Average Value Per Transaction
  • Transaction Volume
  • Average Value of Card Purchased
  • Number of Cards



Gift Card Market Size by Consumer Segment in New Zealand

  • Retail Consumer
  • Corporate Consumer (Small Scale, Mid-Tier, Large Enterprise)



Digital Gift Card Market Size in New Zealand

  • By Retail Consumer
  • By Retail Purchase Occasion
  • By Corporate Consumer
  • By Corporate Purchase Occasion
  • By Company Size



Gift Card Market Size by Retail Consumer in New Zealand

  • By Functional Attribute
  • By Occasion


1. Festivals & Special Celebration Days
2. Milestone Celebration
3. Self-Use
4. Other

  • Value by Purchase Channel



Gift Card Spend by Consumer Behavior and Demographics in New Zealand

  • Consumer Purchase Behaviour
  • Gift Card Buyer by Age Group
  • Gift Card Buyer by Income Level
  • Gift Card Buyer by Gender



Gift Card Market Size by Corporate Consumer in New Zealand

  • By Functional Attribute
  • By Occasion


1. Employee Incentive
2. Sales Incentive
3. Consumer Incentive

  • By Scale of Business




Gift Spend by Product Categories (Split by Retail and Corporate Consumers) in New Zealand

  • Food & Beverage
  • Health, Wellness & Beauty
  • Apparel, Footwear & Accessories
  • Books & Media Products
  • Consumer Electronics
  • Restaurants & Bars
  • Toys, Kids, and Babies
  • Jewelry
  • Sporting Goods
  • Home & Kitchen Accessories & Appliances
  • Travel
  • Entertainment & Gaming
  • Other



Gift Card Spend by Retail Sector (Split by Retail and Corporate Consumers) in New Zealand

  • Ecommerce & Department Stores
  • Restaurants & Bars
  • Supermarket, Hypermarket, Convenience Store
  • Entertainment & Gaming
  • Specialty Stores
  • Health & Wellness
  • Travel



Gift Card Spend by Distribution Channel (Split by Retail and Corporate Consumers) in New Zealand

  • Gift Card Online Sales
  • Gift Card Offline Sales
  • 1st Party Sales
  • 3rd Party Sales
  • Sales Uplift



Closed Loop Gift Card Market Share by Key Retailers. Key Retailers Covered Include:

  • The Warehouse Group
  • Briscoe Group
  • Woolworths New Zealand
  • Farmers Trading Company
  • Foodstuffs
  • Smiths City
  • Macpac




Reasons To Buy

  • In-depth understanding of gift card and incentive card market dynamics: Understand market opportunity, key trends and drivers along with five-year forecast (2017-2026) for gift cards and incentive cards in New Zealand.
  • Develop market specific strategies: Identify growth segments and target specific opportunities across consumer segments and occasions to formulate your gift cards strategy; assess market specific key trends and risks.
  • Get insights into consumer attitude and behaviour in New Zealand: Understand changing consumer attitude and behaviour and boost ROI. Get detailed insights into retail spend through gift cards for both retail and corporate consumers.
  • Get complete perspective through six essential KPIs: number of cards in circulation, load value, unused value, average purchase value, average value per transaction, and value of transactions.
  • Distribution channel insights: Understand gift cards sales dynamics by channels – online vs offline and by 1st party vs 3rd party sales.