Report Description
Global Gift Card Survey, gift card industry in the country is expected to grow by 10.6% on annual basis to reach US$ 153659.7 million in 2022. Despite near-term challenges in 2022, medium to long term growth story of gift cards in China remains strong. The gift card industry in China is expected to grow steadily in H1 2022 and record a strong growth in H2 2022. The growth momentum is expected to continue to grow over the forecast period, recording a CAGR of 9.5% during 2022-2026. The gift card market in the country will increase from US$ 138939.7 million in 2021 to reach US$ 220515.0 million by 2026.

The surge in online shopping expanded the digital gift cards market in China
The Chinese e-commerce market recorded significant growth in the last four to six quarters. The market growth was further accelerated by the global pandemic. It is noteworthy to mention that in the recently concluded November 2021 Singles Day sales, Alibaba and sold products worth US$139 billion across their platform. This shows the growing popularity of online shopping among consumers.

The increasing number of online shoppers and the growing trend of e-commerce shopping have supported to drive the growth of digital gift cards in China and are projected to remain the key growth driver over the next four to eight quarters.

Global gift card players are launching their services in China to expand consumer base
As the demand for gift cards continues to grow in China, global gift cards players are also considering to launch their services in the country and gaining market share for themselves in the largest internet economy. For instance,

In October 2021, Prezzee, an Australia-based gift card firm, announced its expansion plan outside of Australia, the United States, and Europe, where it currently operates. The company is also planning a public issue in Australia and considering broadening its growth plan. According to the company, it intends to launch the company’s services in China and other Asian countries. In Australia, the firm is projected to process more than AUD$1 billion in corporate and retail cards in its 2022 fiscal year.

PayNXT360 expects the entry of global players such as Prezzee to further intensify competition and growth of the gift card market in China over the next four to eight quarters.

Gift card providers are expanding their physical presence in China

While shopping for gift cards online is the most preferred way by consumers in China, gift card providers are also expanding their physical presence to further increase gift card penetration in the country. For instance,

Kargo Card, one of the leading prepaid gift card distribution and processing platforms in China, has also expanded its physical presence in the country. Notably, the firm has more than 10,000 sales outlets across China, supporting its physical gift cards sales.

Retailers with a strong e-commerce presence and innovative gift card programs in the country are expected to gain more market share because of the growing preference among consumers. Consequently, PayNXT360 believes a mix of both online and offline distribution strategies will remain a crucial growth factor for gift card providers in the country over the next four to eight quarters.


Total Spend on Gifts in China

  • By Consumer Segment (Retail and Corporate)
  • By Product Categories (13 Segments)
  • By Retail Sectors (7 Segments)

Gift Card Market Size by KPIs across Consumer Segments in China
  • Gross Load Value
  • Transaction Value
  • Unused Value
  • Average Value Per Transaction
  • Transaction Volume
  • Average Value of Card Purchased
  • Number of Cards

Gift Card Market Size by Consumer Segment in China
  • Retail Consumer
  • Corporate Consumer (Small Scale, Mid-Tier, Large Enterprise)

Digital Gift Card Market Size in China
  • By Retail Consumer
  • By Retail Purchase Occasion
  • By Corporate Consumer
  • By Corporate Purchase Occasion
  • By Company Size

Gift Card Market Size by Retail Consumer in China
  • By Functional Attribute
  • By Occasion
    1. Festivals & Special Celebration Days
    2. Milestone Celebration
    3. Self-Use
    4. Other
  • Value by Purchase Channel

Gift Card Spend by Consumer Behavior and Demographics in China
  • Consumer Purchase Behaviour
  • Gift Card Buyer by Age Group
  • Gift Card Buyer by Income Level
  • Gift Card Buyer by Gender

Gift Card Market Size by Corporate Consumer in China
  • By Functional Attribute
  • By Occasion
    1. Employee Incentive
    2. Sales Incentive
    3. Consumer Incentive
  • By Scale of Business

Gift Spend by Product Categories (Split by Retail and Corporate Consumers) in China
  • Food & Beverage
  • Health, Wellness & Beauty
  • Apparel, Footwear & Accessories
  • Books & Media Products
  • Consumer Electronics
  • Restaurants & Bars
  • Toys, Kids, and Babies
  • Jewelry
  • Sporting Goods
  • Home & Kitchen Accessories & Appliances
  • Travel
  • Entertainment & Gaming
  • Other

Gift Card Spend by Retail Sector (Split by Retail and Corporate Consumers) in China
  • Ecommerce & Department Stores
  • Restaurants & Bars
  • Supermarket, Hypermarket, Convenience Store
  • Entertainment & Gaming
  • Specialty Stores
  • Health & Wellness
  • Travel

Gift Card Spend by Distribution Channel (Split by Retail and Corporate Consumers) in China
  • Gift Card Online Sales
  • Gift Card Offline Sales
  • 1st Party Sales
  • 3rd Party Sales
  • Sales Uplift

Closed Loop Gift Card Market Share by Key Retailers. Key Retailers Covered Include:

  • Alibaba Group Holding Ltd
  • Inc
  • Auchan Group SA
  • Wal-Mart Stores Inc
  • Bailian Group Co Ltd
  • Yonghui Superstores Group
  • Apple Inc

Reasons To Buy

  • In-depth understanding of gift card and incentive card market dynamics: Understand market opportunity, key trends and drivers along with five-year forecast (2017-2026) for gift cards and incentive cards in China.
  • Develop market specific strategies: Identify growth segments and target specific opportunities across consumer segments and occasions to formulate your gift cards strategy; assess market specific key trends and risks.
  • Get insights into consumer attitude and behaviour in China: Understand changing consumer attitude and behaviour and boost ROI. Get detailed insights into retail spend through gift cards for both retail and corporate consumers.
  • Get complete perspective through six essential KPIs: number of cards in circulation, load value, unused value, average purchase value, average value per transaction, and value of transactions.
  • Distribution channel insights: Understand gift cards sales dynamics by channels – online vs offline and by 1st party vs 3rd party sales.