The global e-commerce market reached a value of US$ 13 Trillion in 2021. Looking forward, IMARC Group expects the market to reach US$ 55.6 Trillion by 2027, exhibiting a CAGR of 27.4% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use industries. These insights are included in the report as a major market contributor.

E-commerce, or electronic commerce, refers to the commercial transactions that are conducted electronically through the internet. It involves buying and selling consumer products, marketplace services and customer support, along with other activities, such as online auctions, payment gateways, online ticketing and internet banking. E-commerce is usually classified based on numerous business models, which include Business to Business (B2B), Business to Customer (B2C), Customer to Business (C2B) and Customer to Customer (C2C). It offers various benefits to the seller, such as a global reach, minimal transaction costs, higher margins of profit, direct communication between the parties involved and quick delivery of goods and services.

Rapid urbanization across the globe is one of the key factors driving the growth of the market. Furthermore, increasing internet penetration and usage of devices, such as smartphones, laptops and tablets to access e-commerce portals, is also providing a boost to the market growth. E-commerce enables organizations to conduct business without maintaining a physical presence, thereby minimizing the infrastructure, communication and overhead costs. The market is further driven by the increasing preference for online shopping, especially among women, and the growing influence of social networking platforms on shopping habits. Online retail channels provide a hassle-free shopping experience to the consumers while displaying a wide variety of products to choose from, at affordable price-points. Additionally, the advent of private-label and direct to consumer-based business models is also creating a positive outlook for the market growth. This enables the organizations to collect and use consumer data and provide personalized products and experiences to the consumer. The spread of the coronavirus disease (COVID-19) has provided a further push to e-commerce activities as customers shift toward online platforms for ordering essential items amid lockdown and social distancing measures.

Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global e-commerce market, along with forecasts at the global, regional and country level from 2022-2027. Our report has categorized the market based on type and transaction.

Breakup by Type:

Home Appliances
Apparel, Footwear and Accessories

Breakup by Transaction:


Breakup by Region:

North America
United States
Asia Pacific
South Korea
United Kingdom
Latin America
Middle East and Africa

Competitive Landscape:

The report has also analysed the competitive landscape of the market with some of the top e-commerce companies being Alibaba Group Holding Limited, Inc., Apple Inc., B2W Companhia Digital (Lojas Americanas S/A), Ebay Inc., Groupon Inc., Rakuten, Walmart Inc., Zalando SE, etc. Key Questions Answered in this Report
1. What is the expected growth rate of the global e-commerce market?
2. What has been the impact of COVID-19 on the global e-commerce market?
3. What are the key factors driving the global e-commerce market?
4. What is the breakup of the global e-commerce market based on the type?
5. What is the breakup of the global e-commerce market based on the transaction?
6. What are the key regions in the global e-commerce market?
7. Who are the key companies/players in the global e-commerce market?