Agriculture Technology-as-a-Service
Agriculture technology-as-a-service is a business model that allows the customers to procure their desired agriculture technology (equipment or software) as a service under different affordable pricing models rather than acquiring them as a one-time purchase. Two of the most popular pricing models under agriculture technology-as-a-service include the pay-per-use (PPU) and subscription models. Agriculture technology-as-a-service business models provide the growers with certain features such as easy scalability and upgradation, convenient accessibility, quick deployment, and reliable data backups.

Agriculture Technology-as-a-Service Industry Overview
The global agriculture technology-as-a-service market is expected to reach $3,031.1 million by 2026, with a CAGR of 24.42% during the forecast period 2021-2026. The growth rate in the market is because of the increased push by governing bodies toward agricultural automation and digitization.

Impact of COVID-19
The supply chain for the majority of the industries across the globe got impacted due to the COVID-19 pandemic, including the agriculture technology-as-a-service industry. During the COVID-19 outbreak, the supply chain of the agriculture industry was disrupted. During the COVID-19 pandemic, agricultural production was hindered for farmers, which led to a decrease in their revenue generation. This has left the farmers in no position to invest in modern agricultural equipment.

Market Segmentation

Agriculture Technology-as-a-Service Market by Service Type
The global agriculture technology-as-a-service market in the service type product segment is expected to be dominated by software-as-a-service. The high market share and growth potential associated with software-as-a-service technologies in the agriculture industry is expected to drive the global agriculture technology-as-a-service market.

Agriculture Technology-as-a-Service Market by Technology
The global agriculture technology-as-a-service market in the technology product segment is expected to be dominated by data analytics and intelligence solutions. Data analytic solutions have the ability to increase agricultural production and are expected to drive the agriculture technology-as-a-service market.

Agriculture Technology-as-a-Service Market by Application
The global agriculture technology-as-a-service market in the application segment is expected to be dominated by yield monitoring and mapping. The high market share and growth potential associated with yield mapping and mapping is expected to drive the global agriculture technology-as-a-service market.

Agriculture Technology-as-a-Service Market by Region
North America is expected to generate the highest revenue in 2020. The large market share of the region has been attributed to the increased application of automation and control systems in most of the countries and the rising adoption rate of smart farming practices leading to increased adoption of agriculture technology-as-a-service. The North America market for agriculture technology-as-a-service is expected to witness a moderate growth as of CAGR 21.93% in the forecast period.

Key Market Players and Competition Synopsis
365FarmNet GmbH, Accenture plc, AGCO Corporation, Agrellus, Inc., Agrivi, Airbus S.A.S, AT&T Inc., Ceres Imaging Inc., CLAAS Group, CNH Industrial N.V., Cropln Technology Solutions Pvt.Ltd., Deere & Company, DeHaat, Fujitsu Limited, Harvest Automation Inc., Hexagon Agriculture, IBM Corporation, Intertek Group plc, Kubota Corporation, Microsoft Corporation, Naio Technologies, Nutrien AgSolutions, Inc., Parrot SA, Pixhawk, Precision Hawk Inc., Raven Industries Inc., Robert Bosch GmbH, SGS S.A., Small Robot Company, Syngenta AG, SZ DJI Technology Co. Ltd, Taranis, Teejet Technologies, Topcon Corporation, Trimble Inc., Yanmar Co. Ltd.

The companies that are profiled in the report have been selected based on the selective pool of players, primarily Tier-1 (holding 50-60% of the market), mid-segment players (comprising 30-40% share), and small and emerging companies (holding the balance 10-20% share), based on various factors such as product portfolio, annual revenues, market penetration, research, and development initiatives, along with a domestic and international presence in the agriculture technology-as-a-service industry.

Market Report Coverage - Agriculture Technology-as-a-Service

Market Segmentation

  • Application: Yield Mapping and Monitoring, Soil Management, Crop Health Monitoring, Navigation and Positioning, Others
  • Service Type: Software-as-a-Service, Equipment-as-a-Service
  • Technology: Data Analytics and Intelligence, Guidance Technology, Sensing Technology, Variable Rate Application Technology, Others



Regional Segmentation

  • North America: U.S., Canada, and Mexico
  • Europe: Germany, France, Italy, and Rest-of-Europe
  • U.K.
  • Middle East and Africa: South Africa, Saudi Arabia, Israel
  • China
  • Asia-Pacific: India, Japan, Australia, and Rest-of-Asia-Pacific
  • South America: Brazil, Argentina, Rest-of-South America



Market Growth Drivers

  • Increasing Demand for Global Food Production
  • Increase in Yields Drives Food Production Growth
  • Economic Need for Precision Agriculture
  • Surging Use of Modern Technologies in Agriculture
  • Decreasing Workforce in Agriculture Sector



Market Challenges

  • Lack of Proper Infrastructure such as Roads, Internet, and Network Connectivity
  • Cyber and Online Data Security
  • Huge Subscription Costs Act as a Challenge
  • Reluctance to Adopt and Lack of Technical Awareness Among Farmers



Market Opportunities

  • Growth in Agriculture Service Economy
  • Increasing Investments in Agriculture Technology Sector
  • Rising Trend of Farming-as-a-Service in India
  • Increasing Market Opportunities in Developing Countries
  • Increased Cloud Security



Key Companies Profiled
365FarmNet GmbH, Accenture plc, AGCO Corporation, Agrellus, Inc., Agrivi, Airbus S.A.S, AT&T Inc., Ceres Imaging Inc., CLAAS Group, CNH Industrial N.V., Cropln Technology Solutions Pvt.Ltd., Deere & Company, DeHaat, Fujitsu Limited, Harvest Automation Inc., Hexagon Agriculture, IBM Corporation, Intertek Group plc, Kubota Corporation, Microsoft Corporation, Naio Technologies, Nutrien AgSolutions, Inc., Parrot SA, Pixhawk, Precision Hawk Inc., Raven Industries Inc., Robert Bosch GmbH, SGS S.A., Small Robot Company, Syngenta AG, SZ DJI Technology Co. Ltd, Taranis, Teejet Technologies, Topcon Corporation, Trimble Inc., Yanmar Co. Ltd.

How This Report Can Add Value

This extensive report can help with:

  • This report covers major regions with established agriculture technology-as-a-service market.
  • Extensive competitive benchmarking of the top 36 players (including OEMs and equipment providers) has been done to offer a holistic view of the global agriculture technology-as-a-service market landscape.



Product/Innovation Strategy: The product segment helps the reader in understanding the different types of agriculture technology-as-a-service for the agriculture industry and their potential globally. Moreover, the study provides the reader a detailed understanding of the operation of different agriculture technology-as-a-service products by service type and by technology.

Recent Developments in Agriculture Technology-as-a-Service Market

  • In March 2021, Syngenta announced that it would redevelop its North American Crop Protection headquarters in Greensboro, North Carolina.
  • In July 2020, DeHaat launched the franchise model in order to expand its business in Eastern India. In this model, the company ties up with small enterprises in rural areas to procure agricultural inputs from companies such as Bayer Crop Sciences and sell it to farmers, plus procure farmer’s produce from within a range of 3-6 kilometers.
  • In November 2019, AGCO Corporation expanded its Edgewood, Md assembly and distribution facility for Fendt high horsepower tractors and Massey Ferguson compact and utility tractors and equipment.
  • In April 2019, CLAAS KGaA mbH opened its new validation center for the development of new agricultural machinery at the Harsewinkel site.



Key Questions Answered in the Report

  • What is the estimated global agriculture technology-as-a-service market size in terms of revenue for the forecast period 2021-2026, and what is the expected compound annual growth rate (CAGR) during the forecast period 2021-2026?
  • What are the key trends, market drivers, and opportunities in the market pertaining to agriculture technology-as-a-service?
  • What are the major restraints inhibiting the growth of the global agriculture technology-as-a-service market?
  • What kinds of new strategies are being adopted by the existing market players to strengthen their market position in the industry?
  • What is the competitive strength of the key players in the agriculture technology-as-a-service market based on an analysis of their recent developments, product offerings, and regional presence?
  • How is the competitive benchmarking of the key agriculture technology-as-a-service companies in the agriculture market based on the analysis of their market coverage and market potential?
  • How much revenue is each segment expected to record during the forecast period, along with the growth percentage?
  • What is the type of players and stakeholders operating in the market ecosystem of agriculture technology-as-a-service, and what is their significance in the global market?