Summary

The Ireland Media Landscape Report provides an overview of the television and telecommunications market in relation to sports broadcasting in Ireland today, with top-level data and detailed forecasts of key indicators up to 2025. The report analyses the television, mobile handset and residential fixed-line broadband sectors, as well as a review of major sports media rights.


Key Highlights

  • Total pay-TV subscriptions in Ireland will increase by 100,000 over the 2020-2025 forecast period, reaching 1.19 million in 2025, as operators offer multiplay packages with integrated IPTV access.
  • The Irish pay-TV market is dominated by two operators - Sky and Virgin Media - who accounted for 90.6% of the total pay-TV market in 2020.
  • Smartphone subscriptions will grow from 4.60 million in 2020 to 5.81 million by 2025, supported by competitive pricing on device bundled plans, alongside additional benefits promoted by mobile network operators.




Scope

  • Over the 2020-2025 forecast period, television households in Ireland will grow at a compound annual growth rate (CAGR) of 1.3%, from 1.69 million in 2020 to 1.81 million in 2025.
  • 4G, the leading mobile technology in 2020 with a 61.6% share of total mobile subscriptions, will see its share drop to 38.4% of total mobile subscriptions by 2025, due to subscriber migration to 5G services.
  • The three mobile network operators - Vodafone, Three and Eir - accounted for 90.8% of the Irish mobile market in 2020.
  • Residential fixed broadband lines will grow from 1.38 million in 2020 to 1.5 million by 2025, at a CAGR of 1.7%, supported by the National Broadband Plan (NBP), the government’s initiative to deliver high speed broadband services to all premises in Ireland.




Reasons To Buy

  • This Sports Broadcasting Media Report offers a top-level data, forward-looking analysis of the Irish television and telecommunications markets, and service providers in a concise format to help executives build proactive and profitable growth strategies.
  • Accompanying GlobalData’s Forecast products, the report examines the assumptions and drivers behind ongoing and upcoming trends in the Irish pay-TV, mobile handset and residential fixed broadband markets, including the evolution of service provider market shares.
  • With 20 charts and tables, the report is designed for an executive-level audience, boasting presentation quality.