The Global Augmented & Virtual Reality Market size was estimated at USD 17.08 Billion in 2020 and expected to reach USD 20.05 Billion in 2021, at a Compound Annual Growth Rate (CAGR) 17.73% to reach USD 45.50 Billion by 2026.

FPNV Positioning Matrix:
The FPNV Positioning Matrix evaluates and categorizes the vendors in the Augmented & Virtual Reality Market based on Business Strategy (Business Growth, Industry Coverage, Financial Viability, and Channel Support) and Product Satisfaction (Value for Money, Ease of Use, Product Features, and Customer Support) that aids businesses in better decision making and understanding the competitive landscape.

Market Share Analysis:
The Market Share Analysis offers the analysis of vendors considering their contribution to the overall market. It provides the idea of its revenue generation into the overall market compared to other vendors in the space. It provides insights into how vendors are performing in terms of revenue generation and customer base compared to others. Knowing market share offers an idea of the size and competitiveness of the vendors for the base year. It reveals the market characteristics in terms of accumulation, fragmentation, dominance, and amalgamation traits.

Competitive Scenario:
The Competitive Scenario provides an outlook analysis of the various business growth strategies adopted by the vendors. The news covered in this section deliver valuable thoughts at the different stage while keeping up-to-date with the business and engage stakeholders in the economic debate. The competitive scenario represents press releases or news of the companies categorized into Merger & Acquisition, Agreement, Collaboration, & Partnership, New Product Launch & Enhancement, Investment & Funding, and Award, Recognition, & Expansion. All the news collected help vendor to understand the gaps in the marketplace and competitor’s strength and weakness thereby, providing insights to enhance product and service.

Company Usability Profiles:
The report profoundly explores the recent significant developments by the leading vendors and innovation profiles in the Global Augmented & Virtual Reality Market, including Apple Inc., Atheer, Inc., Blippar, Capermint Technologies Pvt Ltd, CyberGlove Systems LLC, EON Reality, Facebook Technologies, LLC, Google Inc., Infinity Augmented Reality (Alibaba Group Holding Limited), Inglobe Technologies, Intel Corporation, Lenovo Group Limited, Magic Leap, Inc, Marxent Labs, MAXST Co., Ltd., Microsoft Corporation, Osterhout Design Group, PTC Inc., Qualcomm Incorporated, Samsung Electronics Co., Ltd, Seiko Epson Corporation, Sixense Entertainment, Snap Inc., Sony Corporation, Tech Mahindra Limited, Technostacks Infotech Pvt.Ltd, Wikitude GmbH, and Wipro Limited.