Buy now pay later (BNPL) trend is becoming popular across APAC by enabling consumers to defer payments and access credit. The increase in uptake of BNPL service across APAC has been fueled by Gen Z and millennial shoppers. Some companies which have embraced BNPL service include Grab, ride hailing firm; Traveloka, a travel platform;

Tokopedia, an ecommerce marketplace; and Alibaba and JD.com, e-commerce giants. Some pure players operating in the market include Kredivo (Indonesia) and Hoolah (Singapore). The BNPL trend has also taken off in Australia where players including Afterpay, Zip Pay, and Splitit have taken share from traditional credit card companies owing to fast approvals.

Afterpay is planning to further expand in Asia by capitalizing on acquisition of EmpatKali, Singapore-based BNPL firm. For year ended June 2020, Afterpay had around 10M active users. In July 2020 , Afterpay collaborated with Google Pay to extend its BNPL service. Also, earlier in May 2020, Tencent, Chinese multinational conglomerate, bought a 5% stake in Afterpay for US$252M.

Even in Southeast Asia, the BNPL trend has been gaining popularity and attracting investments. For instance, Cashalo, an online lending firm, received funding of US$20M via its Hong Kong-based parent firm Oriente and is expanding BNPL offering in the Philippines, to compete against local competitors such as BillEase and Manila-based Jungle and TendoPay .

This offering from PayNXT360 is a bundled offering, combining one regional and 10 country reports. In addition, it also provides an insight brief, capturing analyst opinion on key trends, drivers, strategy, and innovation.

Asia Pacific Buy Now Pay Later Insight Brief

1. Asia Pacific Buy Now Pay Later Business and Investment Opportunities (2019-2028) Databook
2. Australia Buy Now Pay Later Business and Investment Opportunities (2019-2028) Databook
3. China Buy Now Pay Later Business and Investment Opportunities (2019-2028) Databook
4. India Buy Now Pay Later Business and Investment Opportunities (2019-2028) Databook
5. Indonesia Buy Now Pay Later Business and Investment Opportunities (2019-2028) Databook
6. Japan Buy Now Pay Later Business and Investment Opportunities (2019-2028) Databook
7. Malaysia Buy Now Pay Later Business and Investment Opportunities (2019-2028) Databook
8. Philippines Buy Now Pay Later Business and Investment Opportunities (2019-2028) Databook
9. Singapore Buy Now Pay Later Business and Investment Opportunities (2019-2028) Databook
10. South Korea Buy Now Pay Later Business and Investment Opportunities (2019-2028) Databook
11. Thailand Buy Now Pay Later Business and Investment Opportunities (2019-2028) Databook


Regional / country reports included in this bundled offering provide a comprehensive view on size and structure, industry dynamics, market trends, consumer attitude and behavior, and competitive landscape in Buy Now Pay Later industry. These reports offer data-centric analysis of Buy Now Pay Later market dynamics to help companies understand business and investment opportunities along with risks.

Each regional / country report details market opportunities across 40 market segments in Buy Now Pay Later for the period 2019-2028 and identifies opportunities. It captures essential KPIs such as Gross Merchandise Value, Volume, and Average Value Per Transaction across end-use segments.