The Indian sanitary napkin market reached a value of US$ 550 Million in 2020. Sanitary napkins, or sanitary pads, are thin pads made of absorbent materials. They play a vital role in feminine hygiene as they soak the menstrual fluid during menstruation. A sanitary napkin contains four functional components including fluid acquisition layer, distribution component, absorbent structure and liquid impervious membrane. These napkins can be found in different sizes and shapes with varying capacities of absorption. In India, the increasing awareness about menstrual hygiene is supporting the demand for sanitary napkins. Moreover, the utilization of high-quality and environment-friendly raw materials to produce these pads is further providing an impetus to the growth of the market.
Over the past few years, the Government of India has started partnering with several private entities and non-governmental organizations to take initiatives for popularizing the use of sanitary napkins, particularly among the underprivileged and rural women. Some of these initiatives include the Reproductive and Child Health Program, Eco Femme and My Pad. In addition to this, an expansion in the female workforce has led to improved decision-making and purchasing power among women. Owing to this, manufacturers can directly target the female audience and, in turn, influence their purchasing behavior. Technological advances, such as superabsorbent fiber technology, have further enabled manufacturers to focus on introducing high absorption capability in sanitary napkins. Other than this, they are also introducing organic and chemical-free variants, which is having a positive impact on market growth. Looking forward, IMARC Group expects the Indian sanitary napkin market to grow at a CAGR of 12.2% during 2021-2026
Breakup by Product Type:
Disposable Menstrual Pads
Cloth Menstrual Pads
Biodegradable Menstrual Pads
At present, disposable menstrual pads represent the most popular product type. The demand for these pads can be primarily attributed to the awareness campaigns led by the Central and State Governments, along with various NGOs and multinational companies.
Breakup by Distribution Channel:
Supermarkets and Hypermarkets
The market is segmented on the basis of the distribution channel, wherein supermarkets and hypermarkets represent the largest segment, holding the majority of the total market share.
On the geographical front, Maharashtra represents the biggest sanitary napkin market in India, holding the majority of the market share.
The nature of the market is concentrated with the presence of few manufacturers who compete in terms of prices, quality and innovation. Some of the leading players operating in the market are:
Johnson & Johnson
Key questions answered in this report:
How has the Indian sanitary napkin market performed so far and how will it perform in the coming years?
What are the key regions in the Indian sanitary napkin industry?
What has been the impact of COVID-19 on the Indian sanitary napkin industry?
What are the different product types in the Indian sanitary napkin industry?
What are the key distribution channels in the Indian sanitary napkin industry?
What are the price trends of sanitary napkins?
What are the various stages in the value chain of the Indian sanitary napkin industry?
What are the key driving factors and challenges in the Indian sanitary napkin industry?
What is the structure of the Indian sanitary napkin industry and who are the key players?
What is the degree of competition in the Indian sanitary napkin industry?
What are the profit margins in the Indian sanitary napkin industry?
What are the key requirements for setting up a sanitary napkin manufacturing plant?
How are sanitary napkins manufactured?
What are the various unit operations involved in a sanitary napkin manufacturing plant?
What is the total size of land required for setting up a sanitary napkin manufacturing plant?
What are the machinery requirements for setting up a sanitary napkin manufacturing plant?
What are the raw material requirements for setting up a sanitary napkin manufacturing plant?