An insight into the tourist board sector’s current engagement with the sports industry, its most active brands and the impact of COVID-19 upon the sector

Tourist board sponsorship is currently worth over $82 million with the sports industry, with rights holders around the world boasting travel, tourism or destination partners in their commercial portfolios

Breakdown of the most attractive sport markets for tourist boards. Analysis into the biggest deals and the what effect the pandemic has had on international tourism


  • The report considers the current level of engagement of the tourist board sector with the sports industry, analysing the biggest brands and most committed spenders, with case studies on specific deals and the impact of the COVID-19 pandemic

    Reasons To Buy
  • Insight into the tourist board sector’s engagement in sport sponsorship and data surrounding the most important geographical and sporting markets within this sponsorship landscape