Summary

Target is focusing on driving sales from digital channels, for instance, it has been striving to develop a digital assistant for its mobile application, which can provide recommendations to customers based on their search patterns and purchase history.

Target is leveraging social media platforms to club sales with branding, for instance, it is leveraging Instagram platform to showcase its products along with the option to buy them with any modifications required, such as color and size, all done without leaving the Instagram app.

The report provides information and insights into Target Corporation’s tech activities, including -

  • Insights of its digital transformation strategies and accelerator programs & innovation centers
  • Overview of technology initiatives covering partnerships, product launches, investments and acquisitions
  • Insights on each technology initiative including technology theme, objective, and benefits
  • Details of estimated ICT budgets and major ICT contracts




Scope

  • Target is focusing on driving sales from digital channels, for instance, it has been striving to develop a digital assistant for its mobile application, which can provide recommendations to customers based on their search patterns and purchase history.
  • Target corporation is set to rely on technology to replenish its stores’ inventory.
  • Target launched the Target Accelerator Program India, based in Bangalore.
  • Target Technology Accelerator focuses on mentoring established startups with a tech-driven retail solution. The four-month program offers Target’s worldwide network of experts and the chance to collaborate with fellow entrepreneurs, subject-matter-experts, and mentors, and eventually provides a chance to participate in a final capstone event.




Reasons To Buy

  • Gain insights into Target’s tech operations.
  • Gain insights into its tech strategies and innovation initiatives.
  • Gain insights into its technology themes under focus.
  • Gain insights into various product launches, partnerships, investments and acquisition strategies.