Education and Learning Analytics Market by Component, Deployment, Applications (Acquisition & Retention, Curriculum Development, Finance, Operations, Performance Management), User Group (Academic, Corporate) and Region – Global Forecast to 2027
The research report titled “Education and Learning Analytics Market by Component, Deployment, Applications (Acquisition & Retention, Curriculum Development, Finance, Operations, Performance Management), User Group (Academic, Corporate), and Region – Global Forecast to 2027” provides in-depth analysis of the education and learning analytics market in five major geographies and emphasizes on the current market trends, market size, market share, recent developments, and forecast till 2027. The education and learning analytics market is expected to reach $34.7 billion by 2027, growing at a CAGR of 29.8% during the forecast period of 2020 to 2027. The growth of this market is mainly attributed to the rising need for data-driven decisions to improve education quality and extensive government initiatives in digitalizing the education sector.

The study offers a comprehensive analysis of the education and learning analytics market with respect to component, deployment, application, user group, and geography. The education and learning analytics market is segmented based on component (solutions and services), deployment (on-premise and cloud-based), application (people’s acquisition and retention, curriculum development, finance management, operations management, others), user group (academic and corporate), and region. The study also evaluates industry competitors and analyses the market at a country level.

Based on component, the software segment accounted for the largest share of the education and learning analytics market in 2020. The large share of this segment is mainly attributed to the growing adoption of software solutions across the academic user group for maintaining and monitoring student and educator performance. This segment is also expected to witness a high growth rate in the forecast period. The engagement of learning analytics software with new technologies, such as machine learning, deep learning, and artificial intelligence to predict and provide accurate insights is attributed to drive the growth of this segment in the forecast period.

Based on deployment type, the cloud-based segment accounted for the largest share of the education and learning analytics market in 2020. This is primarily attributed to the growing adoption of cloud-based learning analytics solutions by education institutions to reduce infrastructure costs. This segment is also projected to witness a high growth rate as cloud-based solutions are easily accessible and scalable in handling the application software.

Based on application, the performance management segment accounted for the largest share of the education and learning analytics market in 2020. The growth of this segment is primarily attributed to the mounting need of institutions to align their operational efficiency requirements with employee performance. Also, the ability of learning analytics solutions to access and integrate the data across multiple systems enables institutes to make data-informed decisions related to student performance.

Based on user-group, the academic institutes segment accounted for the largest share of the education and learning analytics market in 2020. The large share of this segment is attributed to the increasing spending capacity of higher education institutions on data-driven solutions. The academics segment is further split under k-12 and higher education institutions.

Geographically, the market is segmented into five major geographies, namely, North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa. The North American region commanded the largest share of the education and learning analytics market in 2020. However, the Asia-Pacific region is expected to witness rapid growth during the forecast period. This growth is mainly driven by the increasing adoption of e-learning tools across a wide range of educational institutions in countries such as China, India, and Japan.

The key players profiled in the education and learning analytics market are MicroStrategy Incorporated (U.S.), TIBCO Software Inc. (U.S.), Oracle Corporation (U.S.), Alteryx, Inc. (U.S.), D2L Corporations (Canada), SAS Institute Ins. (U.S.), IBM Corporations (U.S.), Microsoft Corporation (U.S.), SABA Software (U.S.), SAP SE (U.S.), and Blackboard Inc. (U.S.), among others.

Key questions answered in the report-

  • Which are the high growth market segments in terms of component, deployment mode, application, user-group, and countries?
  • What is the historical market for education and learning analytics across the globe?
  • What are the market forecasts and estimates from the period of 2019-2027?
  • Who are the major players in various countries, and what share of the market do they hold?
  • What are the recent developments in the education and learning analytics market?
  • What are the different strategies adopted by the major players in the education and learning analytics market?
  • What are the geographical trends and high-growth countries?
  • Who are the local emerging players in the education and learning analytics market, and how do they compete with the other players?


Scope of the report
Education and Learning Analytics Market, by Component

  • Software
  • Services


o Managed Services
o Professional Services

  • Technical Support and Maintenance
  • Consulting


Education and Learning Analytics Market, by Deployment Type

  • On-premise
  • Cloud-based


Education and Learning Analytics Market, by Application

  • People Acquisition
  • Curriculum Development
  • Operations Management
  • Finance Management
  • Performance Management
  • Others


Education and Learning Analytics Market, by User-Group

  • Academics


o K-12
o Higher Education Institutions

  • Corporates


o Large Enterprises
o Small and Medium-sized Enterprises
Education and Learning Analytics Market, by Region

  • North America


o U.S.

o Canada

  • Europe


o Germany
o U.K.

o France
o Italy
o Spain
o Rest of Europe

  • Asia-Pacific


o Japan
o China
o India
o South Korea
o Rest of Asia-Pacific

  • Latin America
  • Middle East and Africa