Broker servicing in the commercial insurance space is dominated by a select few insurers that have continually surpassed their competitors in most performance areas. When brokers were asked to name the insurer they perceived as performing the best across a number of different elements, Aviva, Allianz, and AXA made up the top three in the majority of categories.

This report explores which insurers brokers rate as best in class across 11 categories, including COVID-19 response, e-trading capability, extranet sites, online support, and claims service. It highlights the standout insurers both across the board and within each category over 2019-21. The report also illustrates what brokers are looking for from insurers, which enables insurers to adapt their distribution strategy with broker needs in mind.


  • Aviva is the best in class insurer across all categories examined.
  • More than a quarter of brokers believe no insurer set a benchmark for their COVID-19 response.
  • Brokers turned away from insurers to their in-house compliance teams during 2021.

Reasons To Buy

  • Adapt your distribution strategy to ensure it meets broker needs.
  • Ensure you remain competitive as new innovations revolutionize broker servicing.
  • Benchmark yourself against other insurers in the market.