The Indian tiles, sanitary ware and bathroom fittings market reached a value of US$ 7953 Million in 2020. With sustained public and private measures in recent years, coupled with improving standards of living, the level of sanitation in India has increased manifolds. These measures have created a huge market for products utilized in the construction of public sanitation facilities as well as domestic bathrooms and toilets, namely, tiles, bathroom fittings and sanitary ware. Looking forward, IMARC Group expects the Indian tiles, sanitary ware and bathroom fittings market to grow at a CAGR of 9.30% during 2021-2026.

Tiles refer to flat, thin slabs generally square or rectangular in shape which are specifically used for covering walls, roofs and floors. From an aesthetics point of view, tiles play a vital role in interior designing and are available in innumerable colors and designs. On the other hand, sanitary ware includes ceramic plumbing fixtures like sinks, basins, toilet bowls, lavatories, etc. These products can be easily cleaned owing to their glossy surface. Besides this, bathroom fittings include taps, drains, soap dishes, shower heads, electrical appliances, etc.

Over the past few years, bathrooms incorporate functionality along with convenience and have started to reflect the lifestyle of a person. In order to enhance the appearance of bathrooms, the demand for tiles, sanitary ware and bathroom fittings has proliferated across the country. These products are also undergoing rapid transformation due to numerous innovations in the industry. For instance, motion sensors are being incorporated in taps, flushes and toilets so as to assist in making bathrooms hygienic and hassle-free. Another type of new generation bathroom fitting includes faucets with sensors which employ short-term timers for efficient water usage.

Indian Tiles, Sanitary Ware and Indian Bathroom Fittings Market: Trends

Due to a rise in the popularity of concept washrooms, some of the manufacturers are catering a one-stop shop solution for all the sanitary-ware and fittings requirements. Moreover, as in-store experience has acquired tremendous importance, the manufacturers are establishing experience-centers wherein customers can see a virtual version of the bathroom after it undergoes a complete renovation. The growing number of these experience-centers acts as one of the vital factors which is enticing the consumers to invest in premium products for bathrooms, therefore strengthening the growth of the Indian tiles, sanitary ware and bathroom fittings market.
An increase in the budget of drinking water and sanitation programs, like the Swachh Bharat Abhiyaan, by the Indian Government has given impetus to the construction of toilets in rural regions. The implementation of the aforementioned scheme has proliferated the demand for tiles, sanitary wares and bathroom fittings in the country.
The introduction of nanotechnology has revolutionized the market as it helps in enhancing the shelf-life of tiles and making them resistant towards dirt and bacteria. Currently, these tiles are gaining traction in areas such as clinics, hospitals, laboratories and food processing plants, where hygiene plays an important role. In addition to this, they are becoming a style statement for consumers which is expanding their applications in the domestic sector.
The real estate sector in India is undergoing a phase of revival after witnessing a slump in recent years. This revival is catalyzed by improved buyer sentiment, restricted new launches, improving sales, declining unsold units and consolidation in the Indian real estate sector. Moreover, macro factors such as increasing urbanisation, nuclear family concept, low per capita consumption, rising disposable incomes, and the government’s push for housing for all, smart cities and improvement of sanitation are further expected to drive this market.

This report provides a deep insight into the Indian tiles, sanitary ware and bathroom fittings market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the tiles, sanitary ware and bathroom fittings market in any manner.

Key questions answered in this report:

How has the Indian tiles, sanitary ware and bathroom fittings market performed so far and how will it perform in the coming years?
What are the key regions in the Indian tiles, sanitary ware and bathroom fittings market?
What has been the impact of COVID-19 on the Indian tiles, sanitary ware and bathroom fittings market?
What are the major end-use sectors in the Indian tiles, sanitary ware and bathroom fittings market?
What are the various stages in the value chain of the Indian tiles, sanitary ware and bathroom fittings market?
What are the key driving factors and challenges in the Indian tiles, sanitary ware and bathroom fittings market?
What is the structure of the Indian tiles, sanitary ware and bathroom fittings market and who are the key players?
What is the degree of competition in the Indian tiles, sanitary ware and bathroom fittings market?