The global toys and games market reached US$ 98.4 Billion in 2020. Toys and games are playthings which range from rattles, dolls and toy cars to skipping ropes, board games and jigsaw puzzles. They come with an intrinsic value that adds to the overall development of children. Toys help the children to express their emotions and boost their creativity. Whereas, games are a great way to de-stress and help in improving the cognitive, physical and social skills. In recent years, the rise in the popularity of interactive and multi-functional toys and games has had a substantial impact on the toys and games industry.

The sales of toys and games based on popular characters from cartoons, TV shows and movies are escalating, in turn, propelling the market growth. Moreover, the global population is expected to grow from the current 7.6 Billion to over 9.6 Billion by 2030. Population growth coupled by continuously rising personnel disposable income levels is expected to represent a strong catalyst for the global toys and games market. Furthermore, apart from children, the sale of toys and games are also expected to be driven by older consumers, especially in segments such as action figures and accessories. Some of the other factors that are driving the demand for toys and games are adoption of free-to-play gaming, increasing popularity of educational and scientific toys, growing demand for eco-friendly toys, etc. Looking forward, IMARC Group expects the global toys and games market to exhibit moderate growth during the next five years.

Market Summary:

On the basis of product type, the market has been segmented into plush toys, infant/pre-school toys, activity toys, dolls, games and puzzles, ride-ons and others.
On the basis of distribution channel, the market has been segmented into speciality stores, supermarkets and hypermarkets, departmental stores, online and general stores. Amongst these, specialty stores represent the largest segment.
By region, the market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East and Africa. North America holds the largest share in the market.
The competitive landscape of the market has also been examined in the report with some of the major players being Hasbro, Mattel, Ravensburger, Tomy, The Lego Group, Funtastic, JAKKS Pacific, Lansay, LeapFrog Enterprises, MGA Entertainment, Playmates Toys, ToyQuest Vivid Imaginations, etc.

This report provides a deep insight into the global toys and games market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the toys and games market in any manner.

Key questions answered in this report:

How has the global toys and games market performed so far and how will it perform in the coming years?
What are the key regions in the global toys and games market?
What has been the impact of COVID-19 on the global toys and games market?
Which are the popular product types in the global toys and games market?
Which are the popular distribution channels in the global toys and games market?
What are the various stages in the value chain of the global toys and games market?
What are the key driving factors and challenges in the global toys and games market?
What is the structure of the global toys and games market and who are the key players?
What is the degree of competition in the global toys and games market?
How are toys and games manufactured?