COVID-19 update included
The content of this report will be updated with the latest scenarios based on the global COVID-19 Pandemic


An insight into the airline sector’s current engagement with the sports industry, its most active brands and the impact of COVID-19 upon the sector.

With the pandemic wreaking havoc on the airline sector with government lockdowns restricting international travel, 2022 will likely see a fall in the current $737 million in sponsorship airlines have committed in 2021, with up to $313 million in deal value expiring at the end of 2021,as such rights holders will have to seek alternative sectors or a downgrade in the value of their assets.

Breakdown of the most attractive sport markets for airlines. Analysis into the biggest deals and the what effect the pandemic will have on airline sport sponsorship


  • The report considers the current level of engagement of the airline sector with the sports industry, analysing the biggest brands and most committed spenders, with several case studies on specific deals and the impact of the COVID-19 pandemic.

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  • Insight into the airline sector’s engagement in sport sponsorship and future predictions for its relationship with the sports industry.