The global sports and energy drinks market reached a value of US$ 93.3 Billion in 2020. Sports and energy drinks refer to beverages which replenish electrolytes and carbohydrates in the body while engaging in sports and fitness activities. Sports drinks are widely consumed by athletes and sports enthusiasts as these drinks are rich in chlorides, calcium, sodium, magnesium and potassium. On the other hand, energy drinks contain sugar and stimulant compounds which provide mental and physical stimulation to consumers. Energy drinks can be both aerated and non-aerated which may contain caffeine, amino acids, herbal extracts and sweeteners. As these drinks offer an instant boost of energy, their demand is proliferating across the globe, especially among millennials. Looking forward, IMARC Group expects the global sports and energy drinks market to exhibit moderate growth during 2021-2026.

Global Sports and Energy Drinks Market Drivers:

The growing popularity of unconventional fitness activities like yoga and aerobics along with the rising trend of participation in half and full marathons has propelled the demand for energy drinks worldwide. Additionally, as consumers are becoming conscious about the health issues caused by the regular consumption of non-organic sports and energy drinks, several manufacturers are launching drinks containing natural ingredients such as organic guarana and raw green coffee bean extracts. Moreover, they are developing their products by including varied ingredients and different packaging techniques like pill-shaped bottles. Apart from this, companies are investing in innovative marketing and advertising strategies to widen their product portfolio. They are also introducing tailor-made flavors and limited-edition products, for instance, Monster Beverage Corporation launched its Valentino Rossi special edition citrus-flavored energy drink in 2014 which targeted a specific consumer-base. Some of the other factors that are contributing to the growth of the sports and energy drinks market include changing lifestyles, altering food preferences and long working hours of consumers.

Market Summary:

Sports Drinks
Based on the product type, the market has been segmented into isotonic, hypertonic and hypotonic. Isotonic drinks currently hold the largest market share.
Based on the packaging type, the market has been segmented into bottles (pet/glass), cans and others. Bottles (pet/glass) currently represent the largest packaging type.
Based on the distribution channel, the market has been segmented into, supermarkets and hypermarkets, convenience stores, online and others. Convenience stores currently represent the largest distribution channel accounting for the majority of the market share.
Region-wise, the market has been segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America. North America currently holds the largest market share.


Energy Drinks
Based on the product type, the market has been segmented into alcoholic and non-alcoholic. Alcohol-based drinks currently hold majority of the market share.
Based on the type, the market has been segmented into non-organic and organic. Non-organic energy drinks currently represent the leading category.
Based on the packaging type, the market has been segmented into bottles (pet/glass), cans and others. Bottles (pet/glass) currenytly hold the largest market share.
Based on the distribution channel, the market has been segmented into supermarkets and hypermarkets, convenience stores, online and others. Convenience stores currently represent the largest distribution channel accounting for the majority of the market share.
Based on the target consumer, the market has been segmented into teenagers, adults and geriatric population. Adults currently account for the majority of the market share.
Region-wise, the market has been segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America. North America currently dominates the global market accounting for the largest market share.


The competitive landscape of the market along with the profiles of key players has also been examined in the report.

KEY QUESTIONS ANSWERED IN THIS REPORT

1. What was the sports and energy drinks market size in 2019?
2. What will be the sports and energy drinks market outlook in the coming years?
3. What are the major sports and energy drinks industry trends?
4. Which is the popular product type in the sports and energy drinks market?
5. Who is the leading target consumer in the energy drinks market?
6. Who are the top players in the sports and energy drinks industry?
7. Which is the largest regional market for sports and energy drinks?
8. What is the dominant distribution channel for sports and energy drinks?
9. What will be the growth rate of the sports and energy drinks industry during the next five years (2020-2025)?
10. What are the key sports and energy drinks market drivers?