Baby wipes are disposable cloths used to cleanse a baby’s body which are saturated with a solution of gentle or tender cleaning ingredients. These wipes are made of both fibres such as rayon and cotton as well as plastic resins including polypropylene, polyester and polyethylene. Baby wipes are mostly sold in plastic tubs that keep the fabric damp and allow easy dispensing. Nowadays, baby wipes are gaining traction as they are safe and effective, ensure thorough cleansing and help in maintaining healthy baby skin. According to the latest report by IMARC Group, titled “Baby Wipes Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026”, the global baby wipes market reached a value of US$ 4.42 Billion in 2020.

The growing disposable incomes across the globe have resulted in an increased purchasing power of the consumers. As a result, parents are ready to spend on expensive products for their babies, which has created a lucrative market for the manufacturers. Further, with a rise in the number of working women, especially in the developing regions, the demand for baby care products has amplified which, in turn, is propelling the sales of baby wipes. Moreover, the prevalence of e-commerce, increasing awareness regarding health and hygiene among the consumers and improving standards of living are some of the other factors catalysing the market growth. Looking forward, IMARC Group expects the global baby wipes market to exhibit moderate growth during the next five years.

Market Summary:

On the basis of technology, the report finds that spunlace is the largest segment, followed by airlaid, coform, needlepunch, composite and others.
Based on the product type, the market has been segmented into wet wipes and dry wipes. Amongst these, dry wipes are the most popular product type, holding the majority of the market share.
On the basis of distribution channels, the market has been segregated into supermarkets and hypermarkets, pharmacies, online, convenience stores and others.
Region-wise, North America represents the largest market for baby wipes, followed by Europe and Asia Pacific. Other major regions include the Middle East and Africa, and Latin America.
The competitive landscape of the market has also been examined with some of the key players being Johnson & Johnson, Procter & Gamble, Kimberly-Clark Corporation, Unicharm Corporation and SCA.


This report provides a deep insight into the global baby wipes market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the baby wipes industry in any manner.

Key questions answered in this report:

How has the global baby wipes market performed so far and how will it perform in the coming years?
What are the key regions in the global baby wipes market?
What has been the impact of COVID-19 on the global baby wipes market?
Which are the popular product types in the global baby wipes market?
What are the key technologies used in the global baby wipes market?
What are the major distribution channels in the global baby wipes market?
What are the various stages in the value chain of the global baby wipes market?
What are the key driving factors and challenges in the global baby wipes market?
What is the structure of the global baby wipes market and who are the key players?
What is the degree of competition in the global baby wipes market?
How are baby wipes manufactured?