The global digital-out-of-home advertising market reached a value of US$ 41.06 Billion in 2020. Digital out-of-home (OOH) advertisement refers to a dynamic communication medium displayed on digital signage. These advertisements are generally installed at airports, railway stations, bus shelters, medical waiting rooms, shopping malls, retail stores, movie theatres, and on major roadways. With the growing internet penetration, advertisers are using virtual screens, projectors, motion graphics and video content for targeting specific demographics. This has led to the expansion of digital and internet-based advertising platforms across the globe. As a result, these ads are increasingly being adopted by manufacturers to promote their products in the market.
In recent years, advancements in technology, such as improved IoT connectivity, near field communication, artificial intelligence (AI), and beacons, have encouraged creativity in the DOOH industry. Advertisers can now focus on developing screens that deliver contextually relevant, intelligent and real-time content. With the development of infrastructure and a growing number of shopping complexes and malls, there has been a rise in the number of people who spend time outdoors. As a result, companies are focusing on adopting digital OOH advertising as an advertising platform to help them reach a wider audience. Moreover, the popularity of digital billboards has also been on the rise catalysed by their ability to engage audience effectively. Additionaly, the cost of digital advertisements has also declined over the past few years, increasing their affordability across organisations of all sizes. Looking forward, IMARC Group expects the global digital-out-of-home advertising market to reach a value of US$ 50.42 Billion by 2026, exhibiting a CAGR of 3.58% during 2021-2026.
IMARC Group’s latest report provides a deep insight into the global digital OOH (out-of-home) advertising market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the digital OOH (out-of-home) advertising market in any manner.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global digital OOH advertising market report, along with forecasts for growth at the global, regional and country-level from 2021-2026. Our report has categorized the market based on region, format type, application, and end-user.
Historical, Current and Future Market Trends
Market Breakup by Format Type:
Market Breakup by Application:
Market Breakup by End-User:
Market Breakup by Region:
Middle East and Africa
The report has also analysed the competitive landscape of the market with some of the key players being APG|SGA, Clear Channel Outdoor Holdings Inc., Global Media, JCDecaux, Lamar Advertising Company, oOh!media Limited, Outfront Media Inc., Stroer, etc.
Key questions answered in this report:
1. What was the global digital OOH advertising market size in 2020?
2. What is the impact of COVID-19 on the global digital OOH advertising market?
3. What will be the digital OOH advertising market outlook during the forecast period (2021-2026)?
4. What are the major global digital OOH advertising market drivers?
5. What are the major trends in the global digital OOH advertising market?
6. What is the global digital OOH advertising market breakup by format type?
7. What is the global digital OOH advertising market breakup by application?
8. What is the global digital OOH advertising market breakup by end user?
9. What are the major regions in the global digital OOH advertising market?
10. Who are the leading digital OOH advertising industry players?