The head-up display market is projected to grow from USD 1.3 billion in 2020 to USD 4.6 billion by 2025; it is expected to grow at a CAGR of 28.5% from 2020 to 2025. The increase in awareness about passenger and vehicle safety, convenience offered by combination of satellite navigation technology & HUD system, increasing demand for connected vehicles, increasing demand for technologically advanced HUDs, and growth of augmented reality market are the key factors driving the head-up display market growth. Large space requirement in automotive cockpit, high requirement of luminance, power, and brightness, and fatal errors in HUD technology are some of the major restraints.

“Automotive application is expected to maintain its market dominance during forecast period for head-up displays”
The application of AR HUD in the automotive on a large scale will still require 4–5 years considering the extra windscreen space required to accommodate AR HUDs and the legal aspects. Conventional HUDs have witnessed high growth in the last five years and will continue to lead the market till 2025. AR HUDs would grow at a higher CAGR than conventional HUDs. Initially the application of ADAS was restricted to premium and high-end cars. However, with advancements in the HUDs and increasing adoption of HUDs, even commercial vehicles are expected to use HUDs

“Europe leads the head-up display market in 2020”
The HUD market in Europe is driven by Germany, the UK, France, and Rest of Europe. Globally, Europe is considered as the prominent luxury/premium car manufacturer. The major high-end car OEMs, such as Audi AG (Germany), BMW AG (Germany), Mercedes-Benz (Germany), Bentley Motors Ltd (UK), Maserati (Italy), Skoda Auto (Malda), Ferrari s.p.a (Italy), and Bugatti Automobiles S.A.S (France), have their headquarters in Europe. As HUD is a major safety feature, most luxury/premium segment car manufacturers install HUD in their car models that are manufactured in Europe. Increasing demand for luxury or premium cars and SUVs equipped with HUD systems is expected to drive the HUD market in Europe.
APAC is expected to lead the head-up display market by 2025 due to the high demand for head-up displays in the region and the emergence of local manufacturers in China and Japan providing these devices at a low cost.

In the process of determining and verifying the market size for several segments and subsegments gathered through secondary research, extensive primary interviews have been conducted with key industry experts in the head-up display marketspace.

The break-up of primary participants for the report has been shown below:

  • By Company Type: Tier 1 – 15%, Tier 2 – 50%, and Tier 3 – 35%
  • By Designation: C-level Executives – 45%, Directors – 35%, and Others – 20%
  • By Region: North America –45%, APAC– 35%, Europe – 12%, South America – 3%, Middle East & Africa – 5%

The report profiles key players in the head-up display market with their respective market ranking analysis. Prominent players profiled in this report are Bosch (Germany), Nippon Seiki Co., Ltd. (Japan), Continental AG (Germany), Visteon Corporation (US), Denso Corporation (Japan), Panasonic Corporation (Japan), BAE Systems (UK), Pioneer Corporation (Japan), Yazaki (Japan), and Garmin (US). Apart from these, Microvision (US), Thales Group (France), Honeywell (US), Elbit Systems (Israel), Saab AB (Sweden), Esterline Technologies (US), Navdy (US), Hudway (US), Nuviz (US), Exploride (US), Alps Alpine (Japan), Renesas (Japan), Collins Aerospace (US), STMicroelectronics (US), and Texas Instruments (US) have also been profiled.

Research Coverage:
This research report categorizes the head-up display market on the basis of component, type, application, and geography. The report describes the major drivers, restraints, challenges, and opportunities pertaining to the head-up display market and forecasts the same till 2025 (including analysis of COVID-19 impact on the market). Apart from these, the report also consists of leadership mapping and analysis of all the companies included in the head-up display ecosystem.

Key Benefits of Buying the Report
The report would help leaders/new entrants in this market in the following ways:

  • This report segments the head-up display market comprehensively and provides the closest market size projection for all subsegments across different regions.
  • The report helps stakeholders understand the pulse of the market and provides them with information on key drivers, restraints, challenges, and opportunities for market growth.
  • This report would help stakeholders understand their competitors better and gain more insights to improve their position in the business. The competitive landscape section includes competitor ecosystem, product developments and launches, partnerships, and mergers and acquisitions.
  • The analysis of the top 25 companies, based on the strength of the market rank as well as the product footprint will help stakeholders visualize the market positioning of these key players.
  • Patent analysis and technological trends that will shape the market in the coming years have also been covered in this report.