The global sugar substitutes market size is estimated to be valued at USD 16.5 billion in 2020 and projected to reach USD 20.6 billion by 2025, recording a CAGR of 4.5% during the forecast period. The global sugar substitutes industry has witnessed growing trends in the past years. The growth of this industry is majorly driven by increase in health consciousness among consumers to encourage the demand for healthier food choices, increase in demand for natural sweeteners due to the rise in consumer inclination toward natural products, and growing demand for sugar substitutes in various applications in the food & beverage industry. However, the growth of the sugar substitutes market is inhibited by factors, such as ambiguity related to health problems due to the consumption of sugar substitutes.

“By type, the high-intensity sweeteners segment is projected to grow at the highest CAGR during the forecast period.”
The high-intensity sweeteners approved by the FDA are safe for the general population under certain conditions of use. Aspartame, sucralose, and saccharine are the major segments of the total high-intensity sweeteners market. Aspartame is the most commonly used low-calorie artificial sweetener in the highintensity sweeteners market. It is an odorless, white powder and is nearly 200 times sweeter than regular sugar. It is used as a food additive in desserts, sweets, drinks, chewing gums, and weight control products.

“By composition, the stevia in high-intensity sweeteners segment is projected to grow at the highest CAGR during the forecast period.”
Stevia is a plant that is cultivated in South American countries, including Paraguay and Brazil. It is used as a sweetener for many years. Stevia is a zero-calorie sweetener and is used globally for reducing energy and adding sugar content in food and beverage products. Stevia is sourced naturally and has been used as a natural sugar substitute and flavoring ingredient in food and beverage applications. The sweet-tasting components of stevia are known as steviol glycosides, and they are naturally present in the stevia leaf. There are eleven major steviol glycosides present in stevia. These are the sweet components isolated and purified from the leaves of stevia. Out of these eleven steviol glycosides, stevioside and rebaudioside A are the most abundant steviol glycosides. China is one of the leading exporters of stevia products around the world. Stevia is 200 to 300 times sweeter than table sugar and typically requires nearly 20% of the land and far less water for providing the amount of sweetness as other typical sweeteners.

“By composition, the D-Tagtose in low-intensity sweeteners segment is estimated to account for the fastest growth rate.”
D-Tagatose is a functional sweetener and is generally used in dairy products. It is similar in texture to table sugar and is 92% as sweet as sugar but has nearly 38% of calories. However, along with containing a low amount of calories and net carbs than sugar, D-tagatose is also a low glycemic index food product. Tagatose has been recognized as safe by WHO/FAO and has been commercially used since 2001. the US FDA has approved D-tagatose as a tooth-friendly ingredient. For industrial production of D-tagatose, most D-tagatose manufacturers use enzymatic conversion of lactose from milk for obtaining D-tagatose.

“By application, the beverage segment is estimated to account for the fastest growth rate.”
Majority of the beverage products contain sugar or are sugar-based. In addition, beverages are the most commonly consumed products across the globe. Beverages, such as juices, canned drinks, coffee, aerated drinks, and others, are majorly produced using added sugars for offering an improved taste and mouthfeel. However, this is a major factor that has led to a high-calorie intake among individuals, which has further led to a rise in obesity and other related diseases. As obesity rates have witnessed a drastic rise, individuals are cutting down on sugar intake for heart health and weight management. Consumers are also eliminating sugar for controlling diabetes and are switching to lower-calorie versions of beverages. Sugar substitutes are essential for providing and expanding beverage choices to control carbohydrate, caloric, or specific sugar intake. In addition, sugar substitutes are currently preferred in beverages, such as diet carbonated drinks, flavored water, and other beverages.

“The Asia Pacific region is projected to grow at the highest CAGR during the forecast period.”
The sugar substitutes market in the Asia Pacific region is growing due to the change in the lifestyle of customers and the increase in health consciousness among them. The market in this region is witnessing a drastic transformation regarding diet diversification, rapid urbanization, and liberal trade policies in the food sector. Furthermore, a rise in consumer awareness about health issues, an increase in inclination of consumers toward health-benefiting food products, and a surge in income and purchasing power are the major factors offering growth opportunities for sugar substitute manufacturers in the market in the region. The developing countries in the region are India and China due to the increase in urbanization, the rapid rise in household incomes, and the change in lifestyles of consumers in the country. Consumers in India and China have been witnessing a change in their eating habits.

The sugar substitutes market is segmented region-wise, with a detailed analysis of each region. These regions include Asia Pacific, North America, Europe, South America, and RoW (the Middle East and Africa).

Break-up of Primaries

  • By Value Chain: Supply-Side – 15% and Demand Side – 85%
  • By Designation: C Level- 33.7%, Managers– 44%, and Executives– 22.3%
  • By Region: Asia Pacific - 10%, North America- 60%, Europe - 18%, South America - 8%, and Middle East - 4%


Leading players profiled in this report include the following:

  • DuPont (US)
  • ADM (US)
  • Tate & Lyle (UK)
  • Ingredion Incorporated (US)
  • Cargill Incorporated (US)
  • Roquette Fr?res (France)
  • PureCircle Ltd (US)
  • MacAndrews & Forbes Holdings Inc. (US)
  • JK Sucralose Inc. (China)
  • Ajinomoto Co. Inc. (Japan)
  • Pyure Brands LLC (US)
  • XiliNat (Mexico)
  • Fooditive B. V. (Netherlands)
  • SAGAN? Association (Switzerland)
  • Hearthside Food Solutions LLC (US)
  • Stevia Hub India (India)
  • Suminter India Organics (India)
  • Stevia biotech Pvt. Ltd (India)
  • Real Stevia (Sweden)
  • Sweetly Stevia USA (US)


Research Coverage
This report segments the sugar substitutes market on the basis of type, composition, application, and region. In terms of insights, this research report focuses on various levels of analyses?competitive landscape, pricing insights, end-use analysis, and company profiles?which together comprise and discuss the basic views on the emerging & high-growth segments of the sugar substitutes market, high-growth regions, countries, industry trends, drivers, restraints, opportunities, and challenges.

Reasons To Buy this report

  • To get a comprehensive overview of the sugar substitutes market
  • To gain wide-ranging information about the top players in this industry, their product portfolio details, and the key strategies adopted by them
  • To gain insights about the major countries/regions in which the sugar substitutes market is flourishings