It was a dynamic year in 2019 for the Colombian beer industry thanks to the fierce competition among the leading companies. The opening of a new CCCU production plant, as well as the arrival of Andina to the company portfolio, resulted in CCCU gaining shares from market leader Bavaria.
Furthermore, growth of the sector was driven by favorable weather conditions as well as the lower price points of beer in the country. Bavaria focused on promoting the wider consumption of beer during weekdays and not only on weekends, which has further aided category growth.
Colombia Beer and Cider Market Insights 2020 report provides a complete overview of the Colombia Beer and Cider industry structure offering a comprehensive insight into historical background trends, 2019 performance and 2020 outlook.
Covering total market (On and Off-Premise) the report details -
- 2014-2019 actual detailed Beer Consumption Volume data by Segment, Brand, Brewer, Packaging and Distribution (On and Off-Premise), with 2020 forecasts.
- Value by distribution channel 2013-2019, with 2020 forecasts.
- Overview of the competitive landscape in the Beer and Cider market, with analysis of key company performance.
- Insightful and valuable analysis of the drivers behind both current and emerging trends in the Beer and Cider market.
Reasons To Buy
- Gain an in-depth understanding of the dynamics and structure of the Colombia Beer and Cider industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning.
- Evaluate the current emerging trends and future growth opportunities in the Colombia Beer and Cider market to support your brand development and marketing initiatives.
- Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability.
- Analyze domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage.
- Interrogate the unique granularity of our data to analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company.