The global point-of-use water treatment systems market size is projected to grow from USD 16.2 billion in 2021 to USD 25.3 billion by 2026, at a CAGR of 9.3% from 2021 to 2026. The point-of-use water treatment systems market is expected to witness significant growth in the future due to the increasing demand for clean drinking water, increasing water contamination, growing human population, growing awareness about the benefits of water treatment, and technological innovations in the water treatment industry.

“In terms of both value and volume, counter-top units to be the fastest-growing segment by 2026.”
Based on device, counter-top units are projected to be the largest segment in the point-of-use water treatment systems market. Counter-top units are also known as on-counter filters. These filters sit on the counter and are directly connected to the faucet. They consist of a diverter, allowing users to switch between unfiltered and filtered water. Counter-top units operate on reverse osmosis as well as activated carbon technologies. These filters reduce contaminants, such as bacteria, dirt, chlorine, particulates, rust, lead, mercury, sediment, copper, benzene, cadmium, and cysts. The major advantage of counter-top units is that they do not require frequent filter changes. However, they require some plumbing. Counter-top units do not chill water, unlike pitcher water filters.

“In terms of both value and volume, residential is projected to be the fastest-growing segment from 2021 to 2026, for point-of-use water treatment systems.”
By application, the residential sector is projected to be the largest segment in the point-of-use water treatment systems market. The residential application mainly encompasses the use of point-of-use water treatment systems to produce potable water for domestic consumption. The residential water treatment application is expected to witness high growth due to the increasing need for treated drinking water, removal of unpleasant taste, odor, and discoloration, suspended solids, biodegradable organics, and pathogenic bacterial.

“In terms of both value and volume, reverse osmosis is projected to be the fastest-growing segment from 2021 to 2026, for point-of-use water treatment systems.”
By Technology, reverse osmosis is projected to be the largest segment in the point-of-use water treatment systems market. Reverse osmosis is a process of producing pure water through a semipermeable membrane, wherein the water is pumped at high pressure through this membrane, which separates inorganic minerals (such as radium, sulfate, calcium, magnesium, potassium, sodium, nitrate, fluoride, and phosphorous), organic compounds (including pesticides), and other impurities from water. Usually, reverse osmosis systems are combined with a mechanical and activated carbon filter. The sand and large particles are removed by the mechanical filter first, and then after passing through the RO unit, the water is moved through the activated carbon filter for the removal of organic compounds. The RO water purifier can be of various types, such as wall-mounted or tabletop and under-the-sink or under-the-counter RO purifier.

“In terms of both value and volume, the APAC point-of-use water treatment systems market is projected to grow at the highest CAGR during the forecast period.”
In terms of value and volume, the APAC region is projected to grow at the highest CAGR from 2020 to 2026. The demand for point-of-use water treatment systems in APAC is mainly driven by China, India, and ASEAN countries, which are experiencing concerns for treated water, rapid urbanization, and economic expansion. The growing population in these countries presents a huge customer base. The growth of these industries is backed by the increasing public and private sector investments, increasing population, growing economy, and high disposable income

In-depth interviews were conducted with Chief Executive Officers (CEOs), marketing directors, other innovation and technology directors, and executives from various key organizations operating in the point-of-use water treatment systems market.

  • By Company Type: Tier 1: 35%, Tier 2: 40%, and Tier 3: 25%
  • By Designation: C-level: 40%, D-level: 35%, and Others: 25%
  • By Region: North America: 20%, Europe: 35%, APAC: 25%, Middle East & Africa: 15%, and South America: 5%


The global point-of-use water treatment systems market comprises major manufacturers, such as Pentair PLC (UK), Honeywell International (US), Panasonic Corporation (Japan), Unilever PLC (UK), LG Electronics (South Korea), Coway Co. Ltd. (South Korea), Best Water Technology AG (Austria), Toray Industries (Japan), amongst others.

Research Coverage
The market study covers the point-of-use water treatment systems market across various segments. It aims at estimating the market size and the growth potential of this market across different segments based on type, material, supporting wall, end-use industry, and region. The study also includes an in-depth competitive analysis of key players in the market, along with their company profiles, key observations related to their products and business offerings, recent developments undertaken by them, and key growth strategies adopted by them to enhance their position in the point-of-use water treatment systems market.

Key Benefits of Buying the Report
The report is projected to help the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers of the overall point-of-use water treatment systems market and its segments and sub-segments. This report is projected to help stakeholders understand the competitive landscape of the market and gain insights to improve the position of their businesses and plan suitable go-to-market strategies. The report also aims at helping stakeholders understand the pulse of the market and provides them with information on the key market drivers, challenges, and opportunities.