The global fabric softeners and conditioners market grew at a CAGR of around 5% during 2014-2019. Fabric softeners and conditioners are chemical substances applied to soften and freshen fabrics. They are usually manufactured using microemulsion and macroemulsion polymers. These polymers are small molecules that get attached to the oil or dirt particle and separate them from the cloth fiber. Fabric softeners and conditioners are added with detergents in washing machines to maintain the natural elasticity and add a long-lasting fragrance to the cloth. They also aid in preventing the damage caused due to regular washing and static built-up in the machine. As a result, they find extensive applications across the residential and industrial sectors, such as hospitality and textile.

Significant growth in the textile industry is one of the key factors creating a positive outlook for the market. Furthermore, the increasing demand for premium apparel that are washed and maintained using high-quality products is also strengthening the market growth. Fabric softeners and conditioners are used to prevent fabrics from stretching, fading and accumulating lint. Additionally, the development of environment-friendly variants is acting as another growth-inducing factor. Product manufacturers are emphasizing on using natural and organic ingredients, such as coconut oil, that do not damage the hands of the washer or bleach out colors from the cloth. Moreover, aggressive promotional activities by manufacturers and the proliferating online retail channels that provide a wide variety of products to the consumers, are also contributing to the market growth. Other factors, including rapid urbanization, along with increasing expenditure capacities of the consumers, are expected to drive the market further. Looking forward, IMARC Group expects the global fabric softeners and conditioners market to continue its moderate growth during the next five years.

Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global fabric softeners and conditioners market report, along with forecasts for growth at the global, regional and country level from 2020-2025. Our report has categorized the market based on region, form, nature, application and distribution channel.

Breakup by Form:

Liquid
Dryer Sheets
Others

Breakup by Nature:

Organic
Conventional

Breakup by Application:

Household
Commercial

Breakup by Distribution Channel:

Supermarkets and Hypermarkets
Convenience Stores
Online Stores
Others

Breakup by Region:

North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa

Competitive Landscape:
The report has also analysed the competitive landscape of the market with some of the key players being Amway (Alticor), Church & Dwight Co. Inc., Colgate-Palmolive Company, Henkel AG & Co. KGaA, Kao Corporation, Marico Limited, Procter & Gamble, Reckitt Benckiser, S. C. Johnson & Son Inc. and Unilever Plc.

Key questions answered in this report:
How has the global fabric softeners and conditioners market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the global fabric softeners and conditioners market?
What are the key regional markets?
What is the breakup of the market based on the form?
What is the breakup of the market based on the nature?
What is the breakup of the market based on the application?
What is the breakup of the market based on the distribution channel?
What are the various stages in the value chain of the industry?
What are the key driving factors and challenges in the industry?
What is the structure of the global fabric softeners and conditioners market and who are the key players?
What is the degree of competition in the industry?