The global electric toothbrush market grew at a CAGR of around 7% during 2014-2019. An electric, or power, toothbrush refers to a device used for cleaning the teeth, tongue and gums through rapid and automatic bristle motions. It uses rotations and side-to-side movements of the head and is effective in removing the plaque and minimizing the effects of gingivitis. The electric toothbrush consists of timers, digital reminder systems, multiple brush head attachments and pressure sensors that prevent the user from brushing too aggressively and damaging the tooth enamel and gums. It also offers various brushing modes, such as routine brushing, gum care, deep cleaning, tongue cleaning, whitening and minimizing tooth sensitivity.

The increasing prevalence of oral and tooth-related ailments is one of the key factors driving the growth of the market. Furthermore, changing lifestyles and the adoption of unhealthy dietary patterns, including consumption of sugar-rich foods, alcohol and tobacco, have enhanced the occurrence of cavities and other dental problems, thereby increasing the demand for oral care products, such as the electric toothbrush. In line with this, product manufacturers are using innovative silicon-based soft bristles that do not cause irritation and minimize the pain caused while brushing sensitive areas of oral cavities. Additionally, various technological advancements, such as the development of smart electric toothbrushes with innovative pressure sensor technology, head replacement reminding capability, bluetooth connectivity and real-time data transfer to smartphones for constant monitoring, are contributing to the market growth. Other factors, including rising disposable incomes of the consumers, along with aggressive promotional activities by manufacturers and easy product availability through online retail channels, are expected to drive the market further. Looking forward, IMARC Group expects the global electric toothbrush market to continue its moderate growth during the next five years.

Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global electric toothbrush market report, along with forecasts for growth at the global, regional and country level from 2020-2025. Our report has categorized the market based on region, technology, bristle type, distribution channel and end user.

Breakup by Technology:

Rotational
Vibrational

Breakup by Bristle Type:

Soft Bristles
Nanometer Bristles

Breakup by Distribution Channel:

Online
Offline

Breakup by End User:

Adults
Children

Breakup by Region:

North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa

Competitive Landscape:
The report has also analysed the competitive landscape of the market with some of the key players being Church & Dwight Co. Inc., Colgate-Palmolive Company, Conair Corporation (Jarden), Den-Mat Holdings LLC, Dr. Fresh LLC (High Ridge Brands Co.), FOREO, Koninklijke Philips N.V., Lion Corporation, Panasonic Corporation, Shenzhen Risun Technology Co. Ltd., SONIC Chic and Procter & Gamble Company.

Key questions answered in this report:
How has the global electric toothbrush market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the global electric toothbrush market?
What are the key regional markets?
What is the breakup of the market based on the technology?
What is the breakup of the market based on the bristle type?
What is the breakup of the market based on the distribution channel?
What is the breakup of the market based on the end user?
What are the various stages in the value chain of the industry?
What are the key driving factors and challenges in the industry?
What is the structure of the global electric toothbrush market and who are the key players?
What is the degree of competition in the industry?