The global private tutoring market grew at a CAGR of around 7% during 2014-2019. Private tutoring, or supplemental education, refers to an organized set of instructive activities that are conducted out of school or at other educational institutions. It is offered separately from the mainstream education system with the primary goal of enhancing the academic performance of the students through one-to-one instructions. In can be provided to students of all age groups to improve reading, writing and mathematical skills and learn new languages. It provides a personalized approach and pace to the learners for coping with academics with fewer distractions, enhanced intrinsic motivation and improved performance at school.

Rapid urbanization, along with the emerging trend of microlearning, is one of the key factors driving the growth of the market. There is an increasing preference for personalized and adaptive microlearning as it offers concise and relevant content that addresses the knowledge gap in students. It presents academic content in the form of engaging and interactive quizzes and games in short-term tutoring programs. Furthermore, the widespread adoption of online private tutoring across the globe is also driving the market growth. Owing to the increasing usage of smartphones and tablets and the development of digitized education services, vendors are now developing cost-effective online tutoring programs. This is further facilitated by the rising digitization across the education industry, especially in the developing economies. In line with this, the integration with artificial intelligence (AI), virtual reality (VR) and gamification systems, have made the delivery of course content more convenient, thereby creating a positive outlook for the market. Other factors, including rising expenditure capacities of the consumers, along with increasing academic competition among students, are expected to drive the market in the coming years. Looking forward, IMARC Group expects the global private tutoring market to exhibit strong growth during the next five years.

Breakup by Learning Method:


Breakup by Course Type:

Curriculum-Based Learning
Test Preparation

Breakup by Application:

Academic Training
Sports Training
Art Training

Breakup by End User:

Pre-School Children
Primary School Students
Middle School Students
High School Students
College Students

Breakup by Region:

North America
United States
Asia Pacific
South Korea
United Kingdom
Latin America
Middle East and Africa

Competitive Landscape:

The report has also analysed the competitive landscape of the market with some of the key players being Ambow Education, American Tutor Inc., Chegg Inc., Club Z! Inc., Daekyo Co. Ltd.,, EF Education First Co. Ltd., Huntington Learning Centers Inc., iTutorGroup Inc. (Ping An), Kaplan Inc. (Graham Holdings Company), New Oriental Education & Technology Group Inc. and Tal Education Group.

Key questions answered in this report:

How has the global private tutoring market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the global private tutoring market?
What are the key regional markets?
What is the breakup of the market based on the learning method?
What is the breakup of the market based on the course type?
What is the breakup of the market based on the application?
What is the breakup of the market based on the End User?
What are the various stages in the value chain of the industry?
What are the key driving factors and challenges in the industry?
What is the structure of the global private tutoring market and who are the key players?
What is the degree of competition in the industry?