COVID-19 Impact on United Breweries July 10th, 2020 based on market analysis and brand diversification by industry and geography
Although lockdown measures have been gradually lifted, India has been experiencing the prolonged period of the COVID-19 crisis. Overall, the significant losses in United Breweries’ brand sales are highly likely, thus the company will need a radical strategic review to override the crisis.
- Slim hope for United Breweries to revive its business during the COVID-19 pandemic
- An undiversified business paints a gloomy picture for United Breweries amid the pandemic
- With a lack of geographic diversification, company sales are at high risk due to the pandemic in Asia
- The beer and cider sector is witnessing the largest decline in Asia by 135.1 million liters
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