Evolving consumer taste, rise in varied beer product offerings, and increasing health concerns propel the Europe Craft Beer Market.
Shifting consumer's preferences towards a healthy lifestyle leads to low consumption due to strengthening demand for beverages, and its great variety of styles, flavors & penetration of new market offerings compared to usual beer options. Low ABV content of the beverage further balances these flavors and minerals, reducing cancer, diabetes, heart diseases. Recent self-grooming trend has influenced the younger population to adopt healthier beverage with low alcohol content like craft beer, backed by digital media.
The rising number of microbreweries across Europe produces a small amount of beer. Still, it emphasizes the quality, taste, and new product innovation according to beer drinkers' changing palate. Thus, rising consumer preference for flavored and low ABV beer and increasing craft beer penetration will propel the Europe craft beer market over the forecast periods.
Europe Craft Beer Market: Scope
Based on the Product, the Europe craft beer market is categorized as Lager, Ale, Stout & Porter, and Others. Lager craft beer dominates the Europe craft beer market. Based on the distribution channel, the market is segmented into On-Trade and Off-Trade. The On-trade distribution channel is the fastest-growing channel in Europe. Finally, the report covers the analysis of these segments across North, South, East, West, and Central region and the qualitative analysis for market estimates that boost the growth of the Europe craft beer market during the forecast period. Western accounts the largest market share in 2017 of the total Europe craft beer market.
Europe Craft Beer Market Competitive Landscape
Companies such as BrewDog, Chimay Brewery, Duvel Moortgat Brewery, Boston Beer Company, Mikkeller Brewing Company, Beavertown Brewery, AF Brew, Asahi breweries, Himburgs Braukunstkeller, Buxton Brewery, Stone Brewing, Thornbridge Brewery, and Van Pur Brewery are the key players in Europe craft beer industry.
Market Segmentation: Europe Craft Beer Market
Stout & Porter
By Distribution Channel
Also, the report provides an analysis of the Europe craft beer market concerning the following geographic segments: