The global online beauty and personal care products market is currently witnessing strong growth. Beauty and personal care products assist in enhancing the physical appearance, maintaining health and hygiene, and boosting the overall self-esteem of individuals. Some of the commonly used beauty and personal care products are moisturizers, soaps, cleansers, toothpaste, hair dyes, perfumes, facial tissues, lipsticks and feminine hygiene products. At present, rapid urbanization and increasing internet penetration are boosting the sales of these products through online distribution channels, which offer a wide selection of brands, as well as quick and efficient shipping and return policies.

Hectic lifestyles of individuals are positively influencing the demand for a convenient and hassle-free shopping experience. This represents one of the significant factors driving online beauty and personal care products market growth. Furthermore, the growing trend of vertical markets, along with the inflating income levels and improving standards of living, are escalating the demand for premium product variants. Vertical markets generally offer exotic brands, signature collections and convenient cross-category shopping in established brands. Other than this, the rising influence of social media and the willingness of consumers to try out different brands is encouraging several players to engage in aggressive promotional campaigns. These players are also investing in product packaging and research and development (R&D) activities to introduce organic and chemical-free products. Besides this, they are focusing on the launch of products using ingredients that cater to the personal care needs of different customers based on their preferences and skin and hair type. In addition to this, several prominent e-retailers are offering additional benefits, such as same-day or one-day delivery services, better security features for online payments and easy-to-navigate dashboard, to expand their existing consumer base. Looking forward, IMARC Group expects the global online beauty and personal care products market to continue its strong growth during the next five years.

Breakup by Product:

Personal Care Products
Hair Care Products
Skin Care Products
Bath and Shower Products
Oral Care Products
Men’s Grooming Products
Deodorants and Antiperspirants
Cosmetics/Makeup Products
Facial Cosmetics
Eye Cosmetics
Lip and Nail Makeup Products
Hair Styling and Coloring Products

Breakup by Ingredient:


Breakup by End-User:


Breakup by Pricing:

Mass Products
Premium Products

Breakup by Region:

North America
United States
Asia Pacific
South Korea
United Kingdom
Latin America
Middle East and Africa

Competitive Landscape:

The competitive landscape of the industry has also been examined with some of the key player being Avon Products Inc., Beiersdorf, Kao Corporation, L’occitane International S.A., L’Or?al, Procter & Gamble, Shiseido Company Ltd., Unilever, Revlon Inc. (MacAndrews & Forbes Incorporated), Johnson & Johnson, Oriflame Cosmetics, Chanel (CHANEL International B.V.), The Est?e Lauder Companies Inc., etc.

Key questions answered in this report:

How has the global online beauty and personal care products market performed so far and how will it perform in the coming years?
What are the key regional markets?
What has been the impact of COVID-19 on the global online beauty and personal care products market?
What is the breakup of the market based on the product?
What is the breakup of the market based on the ingredient?
What is the breakup of the market based on the end-user?
What is the breakup of the market based on the pricing?
What are the various stages in the value chain of the industry?
What are the key driving factors and challenges in the industry?
What is the structure of the global online beauty and personal care products market and who are the key players?
What is the degree of competition in the industry?