Monster Beverage: Coronavirus (COVID-19) Company Impact reports key findings as of April 27, 2020 based on market analysis and brand diversification by industry and geography.

The company is likely to face a major upheaval in its sales due to the global pandemic. However, it can leverage its strong brand image and adopt defensive strategies to arrest the decline in sales to some extent.


  • Monster Beverage should adopt defensive strategies to counter the impact of the disease on its sales.
  • Monster Beverage’s presence solely in non-alcoholic beverages industry puts it at a huge risk during the global pandemic.
  • Non-alcoholic beverages sales across the globe are expected to witness a decline owing to COVID-19, with North America and Asia forecast to be the worst-hit regions.

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